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  1. What is social media marketing? 

Social media marketing refers to the process of gaining traffic or attention through social media sites.

Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.


  1.   Why social marketing is important for any business

The Importance of Social Media for Web Traffic

  •         Social media posts can be used to drive targeted traffic.
  •         Using social media for business boosts your site’s SEO.

Social Media is THE BEST Tool to Connect with (and Learn from!) Consumers & Industry Leaders

  •         If you’re doing it right, social media will lead to real relationship building.
  •         Users are receptive to your messages.
  •         Social media ads allow targeting and retargeting.
  •         Social media can help you get noticed at events, and even generate earned media coverage.

The Importance of Social Media Marketing for Brand Image

  •         You can respond to problems immediately.
  •         A strong social media presence builds brand loyalty.

The Right Social Media Marketing Strategy Can Help You Slay the Competition

  •         Your competition is getting social, so you should too.
  •         The social media marketing arena is a (fairly) level playing field.
  •         When it comes to newsjacking, social media is king

The Importance of Social Media Marketing for Sales and ROI

  •         Social media marketing will get you more sales.
  •         You’ll find customers you didn’t know existed.
  •         Customers you didn’t know existed will find (and buy from) you.
  1.   How to Grow Your Business Using Social Media

Serious online marketers know that in order to harness the power of social media you need to incorporate a deliberate mixture of:

  •         Listening to your audience
  •         Sharing your relevant message
  •         Enabling others to share your relevant message

And what do you share, and hope that others will? Content.

There is no such thing as effective social media marketing without content.

Your social media strategy originates from your solid content marketing strategy. Great content gets people to share, and that sharing widens your audience to a whole new world of potential fans, friends, and customers.

We just mention some basic information about social media marketing in this post. If you want to deep dive and learn to be good expert in this field, please subscribe and update next posts


Source: http://searchengineland.com/, http://www.copyblogger.com/, http://www.contentfac.com/ 

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