Social media marketing refers to the process of gaining traffic or attention through social media sites.
Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
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Serious online marketers know that in order to harness the power of social media you need to incorporate a deliberate mixture of:
And what do you share, and hope that others will? Content.
There is no such thing as effective social media marketing without content.
Your social media strategy originates from your solid content marketing strategy. Great content gets people to share, and that sharing widens your audience to a whole new world of potential fans, friends, and customers.
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