In the age of the Internet, terms like analytics and ROI reign supreme. With brands constantly looking to get the most out of their advertising dollar, and marketers on the hunt for great offers and high payouts, there’s a lot to learn when it comes to success in the Internet marketing industry. To help answer common questions about performance marketing here’s a list of 10 things you probably don’t know about the industry.
Lots of companies, large and small, run affiliate programs—Amazon, eBay, and Barnes & Noble are just a few of the major companies who will pay you to promote their products, however, they’re not the only ones. A lot of smaller businesses are also looking to the affiliate space to help spread their brand awareness, as well as their products and services.
I’ve teamed up with John Rampton to write “Performance Marketing for Professionals,” an all-inclusive introduction and step-by-step guide to online marketing success. With 14 chapters in total, it’s difficult to sum up all of the great information in this book in just one blog post, but if you are intrigued by some of the things in this list, you can purchase the book on the Kindle for $1.