Plan the full package of digital marketing as a solution for clients
Set-up tracking method & campaign structure
Responsible for the day to day running of all search, social and display advertising campaigns
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI, CAC,)
Identify trends and insights, and optimize spend and performance based on the insights
Plan, execute, and measure experiments and conversion tests
Utilize strong analytical ability to evaluate end-to-end customer experience/behavior across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
You Will Learn
The secret to large-scale, performance marketing. This is not about branding or client-services.
Work hands-on with dozens of industry-specific tools and platforms.
Know KPIs intimately. You will be taught how to wisely spend media dollars. You will develop an eye for which articles, campaigns, and platforms have the potential for success, and which are a waste of time.
Learn and grow at a breakneck speed, because there is no other option. This role will prepare you to make a real impact at any company that is ready to rapidly grow their online marketing.
Some Experience or Knowledge
Social media marketing
SUMIFS and VLOOKUPS
If this job sounds amazing but you feel like you don’t know much about CTR/CPA/CPC/PPC/CSS… that’s fine. Digital marketers are self-starters and never stop learning. Let us know if you’re taking any of the following courses:
AdWords Fundamentals or Display: https://support.google.com/partners/answer/3154326