Associate Marketing Executive (Content & Design)

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Objectives

We are looking for an experienced content marketer with a passion for Education & Digital Marketing. The main purpose of the role is to build & implement content strategy across all channels that achieve business objectives and resonate with customers.

Job Description

Content strategy & planning

  • Market research to understand industry, competitors, and customers.
  • Synthesize insights to build buyer personas and combine them with our brand positioning to propose strategic content direction for PMAX Academy.
  • Develop effective content strategy with detailed pillars and angles to deliver the main communication objective for each product.
  • Design a detailed implementation plan with audiences, channels, PICs, and timeline. 

Creative production

  • Coordinate with the internal team to produce content and design (for both text and visual) following the plan, supporting to share detailed briefs and follow up to get the content output on time.
  • Write/Produce some of the content as assigned. The format can be varied such as social posts, SEO blogs, video scripts, articles, newsletters, etc.  
  • Collaborate with digital marketing to analyze, synthesize and optimize content and design on all channels 

Others:

  • Brainstorm with team members to generate ideas for marketing campaigns: sales promotion, trials, webinars, loyalty & referral programs…
  • Training content marketing for team members.
  • Assist marketing manager monitor & follow up the working process.
  • Other tasks assigned by the line manager.

Job Requirements

Skills, Knowledge & Qualification:

Must have:

  • At least 1 year of experience in Content Marketing or similar positions
  • Having knowledge of Content Marketing and having a passion to grow further in this career path
  • Understanding of marketing channels in terms of target audiences, pros and cons, and best practices to produce winning content for each channel
  • Excellent writing skills for a diversity of forms such as social posts, video scripts, articles, newsletters
  • Basic knowledge of digital marketing (Ads set up and Media Plan)
  • Good project management & time management skills
  • Great teamwork and communication skills

Good to have:

  • Completed PMax Academy Courses
  • Experiences in inbound marketing/ Education is a big plus
  • Familiarity or experience with applying AI and Automation tools to produce Content Marketing 

PMAX-er Identification

  • Client Impact: Everything we do is ultimately to deliver real client impact and value.
  • Innovation: Innovation is to drive change and innovative new ideas to create more values for clients, teams and society.
  • People development: People development is to attract, develop, and retain the most talented people. Development is a responsibility, not a choice, of both the individual as well as the organization.
  • Integrity: Integrity is to be honest and show a consistent and uncompromising adherence to what is right, even if it is at our own cost.
  • Teamwork and fun: Teamwork and fun is the cooperative and collaborative effort of a team to achieve a common goal or to complete a task, and trying to build a joyful & enjoyable atmosphere for everyone.
  • Extreme ownership: Extreme Ownership is the practice of owning everything in your world, to an extreme degree. Think of yourself as the owner of the company. It means you are responsible for not just those tasks which you directly control, but for all those that affect whether or not your task is successful.

Benefits

  • Competitive salary range with yearly & quarterly incentives after the program, and 13th-month salary.
  • Flexible working time with up to 2 days working from home per week and 15 paid leaves per year
  • Team bonding budget quarterly, snack time to engage team members
  • Quarterly, Yearly Recognition Gifts & Awards and gifts on special occasions (birthday, New year…)
  • Holiday activities; Company trip; Year End Party; Company Birthday; Culture Day; Quarterly Town Hall.
  • Insurance as full salary (SHUI) after the program (for official employees).
  • Annual health check-up and Healthcare Insurance PTI (for official employees).
  • Laptop supply/allowance or support for laptop purchase costs on an individual basis (for official employees).
  • Internal training & career development opportunities, and external L&D budget sponsorship (for official employees).
  • Other staff welfare allowances.

Job Summary

Year of Experience:

1 years

Job Level:

Associate

Report Line:

Academy Manager

Peer:

Academy Team

Subordinate:

None

Salary Range:

Negotiable

Hiring Purpose:

New Hire

Working Location:

6th Floor, Tuong Viet Building 95 Cach Mang Thang 8, Dist. 1, Ho Chi Minh City, Vietnam

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    Kindly send your professional Resume/CV/Portfolio to our mail box: careers@pmax.com.vn






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