Marketing Executive (Academy)
JOB SUMMARY
- Title: Marketing Executive
- Department: Academy
- Year of Experience: 3 years+
- Job Level: Senior Executive
- Report Line: Marketing Manager
- Peer: Marketing Team
- Subordinate: None
- Salary Range: Negotiable
- Hiring Purpose: New Hire
- Working Time: 9:00 – 18:00, Monday – Friday
- Working Location: 1st Floor, 28-36 Nguyen Co Thach Street, An Loi Dong Ward, Thu Duc City, Ho Chi Minh City, Vietnam
OBJECTIVES
PMAX Academy is a Total Performance Marketing training center that offers intensive digital courses with real-life applications from experts, so our customers can generate a career breakthrough rapidly. Because we are powered by PMAX – the leading Total Performance Marketing company in Vietnam with proven track records in talent development in the field.
We are looking for an experienced content marketer with a passion for Education & Digital Marketing. The main purpose of the role is to build & implement content strategy across all channels that achieve business objectives and resonate with customers.
JOB DESCRIPTION
Content strategy & planning (20%):
- Market research to understand industry, competitors, and customers.
- Synthesize insights to build buyer personas and combine them with our brand positioning to propose strategic content direction for PMAX Academy.
- Develop effective content strategy with detailed pillars and angles to deliver the main communication objective for each product.
- Design a detailed implementation plan with audiences, channels, PICs, and timeline.
Content production (70%):
- Coordinate with the internal team to produce content (for both text and visual) following the plan, supporting to share detailed briefs and follow up to get the content output on time.
- Write/Produce some of the content as assigned. The format can be varied such as social posts, SEO blogs, video scripts, articles, newsletters, etc.
- Collaborate with digital marketing to analyze, synthesize and optimize content on all channels
Others (10%)
- Brainstorm with team members to generate ideas for marketing campaigns: sales promotion, trials, webinars, loyalty & referral programs…
- Training content marketing for team members.
- Assist marketing manager monitor & follow up the working process.
- Other tasks assigned by the line manager.
JOB REQUIREMENTS
Skills & Knowledge & Qualification
Must have
- At least 3 years of experience in Content Marketing or similar positions
- Having a deep knowledge of Content Marketing and having a passion to grow further in this career path
- Understanding of marketing channels in terms of target audiences, pros and cons, and best practices to produce winning content for each channel
- Excellent writing skills for a diversity of forms such as social posts, video scripts, articles, newsletters
- Basic knowledge of digital marketing
- Good project management & time management skills
- Great teamwork and communication skills
Good to have
- Experiences in Education is a big plus
- Experiences in inbound marketing
- Experiences in academic writing
PMAX-er Identification
- Client Impact: Everything we do is ultimately to deliver real client impact and value.
- Innovation: Innovation is to drive change and innovative new ideas to create more value for clients, teams, and society.
- People development: People development is to attract, develop, and retain the most talented people. Development is a responsibility, not a choice, of both the individual as well as the organization.
- Integrity: Integrity is to be honest and show a consistent and uncompromising adherence to what is right, even if it is at our own cost.
- Teamwork and fun: Teamwork and fun is the cooperative and collaborative effort of a team to achieve a common goal or to complete a task, and trying to build a joyful & enjoyable atmosphere for everyone.
- Extreme ownership: Extreme Ownership is the practice of owning everything in your world, to an extreme degree. Think of yourself as the owner of the company. It means you are responsible for not just those tasks which you directly control, but for all those that affect whether or not your task is successful.
WHY PMAX?
- Competitive salary range with yearly & quarterly incentives and 13th-month salary.
- Flexible working time, 2 days working from home per month.
- Insurance as full salary and Premier Healthcare Insurance Bao Minh, PVI for all employees.
- Birthday gifts; New year gifts; TET Lucky Money.
- Holiday activities; Company trip; Year End Party; Company Birthday; Culture Day; Quarterly Town Hall.
- Quarterly, Yearly Recognition Gifts & Awards.
- Other staff welfare allowances.
- Leading performance marketing agency in Vietnam with in-depth marketing & e-commerce expertise, total marketing solutions to impact deeply Brand Performance.
- Tech and data-driven, transparent process.
- Transparent career development with attractive Learning & Development programs for each level.
- Young, proactive, aggressive working environment. Always have “the bigger shirt” to maximize and optimize your capacity.
