B2B Marketing Lead (In-house)
JOB SUMMARY
- Title: Marketing Lead
- Department: Marketing
- Year of Experience: 3-4 years ++
- Job Level: Lead
- Report Line: Marketing Manager
- Peer: Marketing, BD
- Subordinate: Marketing Executive/Trainee, Content Marketing Executive/Trainee
- Salary Range: Negotiable
- Hiring Purpose: New Hire
- Working Time: 9:00 – 18:00, Monday – Friday
- Working Location: 6th Floor, Tuong Viet Building, 95 Cach Mang Thang Tam Street, Ben Thanh Ward, District 1, HCMC, Vietnam
OBJECTIVES
We are looking for a talented and experienced Marketing Lead with a passion for B2B marketing, inbound marketing, and digital marketing in general. You will be the final piece of the puzzle for our Marketing team, working alongside them to drive marketing initiatives and reach company goals.
JOB DESCRIPTION
- Marketing strategy & planning:
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- Participate in the development of the marketing strategy for PMAX with relevant campaigns and activities throughout the year to achieve marketing objectives.
- Develop your own work plan and supervise the work plan of team members following the strategy.
- Marketing workstreams supervision:
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- Event management: Supervise the planning and execution of PMAX’s hosted, partnered, sponsored, and joined events.
- Social media management: Supervise the content production and social channel management activities across all social media platforms including LinkedIn, Facebook, YouTube, etc.
- Content marketing: QC and provide feedback for the content execution works to make sure that they are all aligned with the PMAX’s brand strategy and content strategy.
- Others: Supervise other marketing activities based on the strategy at each period.
- Marketing workstreams execution:
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- Website development & management: Work with the vendor to develop and continuously upgrade PMAX’s website, and coordinate with the content marketing executive to update contents for the website and optimize website performance in general.
- SEO management: Work with the vendor to develop and implement the SEO strategy for PMAX to increase the number of high quality organic traffic, hence convert potential clients from this source.
- Paid media management: Work with the Media team (inhouse) to build plans and continuously optimize paid media campaigns to drive qualified leads for PMAX.
- CRM: Propose initiatives to upgrade PMAX’s CRM framework and implement CRM activities across channels, especially email marketing.
- Others: Implement other marketing activities based on the strategy at each period.
- Report & Analysis:
- Build performance dashboards to keep track of performance and be able to take actions promptly.
- Report to the Marketing Manager about the effectiveness of the overall marketing performance with insight and plan for further improvement.
- Team leadership & management:
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- Mentor & feedback to develop the team and maximize their ELV.
JOB REQUIREMENTS
Skills & Knowledge & Qualification
- Must have
- At least 1 year experience in Marketing Lead or similar positions, supervising/managing at least 3 people.
- Having a passion for B2B marketing.
- Understanding of marketing channels, especially Website, Media (Paid – Owned – Earned), Event, Social (Facebook, LinkedIn, and Youtube), and Email.
- Excellent communication skill, especially in the field of advertising and branding.
- Excellent project management and time management skills.
- Experimental mindset with enthusiasm about self-challenging.
- Good to have
- Having a deep knowledge of B2B Marketing
- Experiences in marketing agency or having knowledge of marketing agency business.
- Experiences in building up and managing CRM for B2B business.
- Creative and innovation mindset with interest in working in a start-up environment.
- Ambitious with aggressive targets.
PMAX-er Identification
- Client Impact: Everything we do is ultimately to deliver real client impact and value.
- Innovation: Innovation is to drive change and innovative new ideas to create more values for clients, teams and society.
- People development: People development is to attract, develop, and retain the most talented people. Development is a responsibility, not a choice, of both the individual as well as the organization.
- Integrity: Integrity is to be honest and show a consistent and uncompromising adherence to what is right, even if it is at our own cost.
- Teamwork and fun: Teamwork and fun is the cooperative and collaborative effort of a team to achieve a common goal or to complete a task, and trying to build a joyful & enjoyable atmosphere for everyone.
- Extreme ownership: Extreme Ownership is the practice of owning everything in your world, to an extreme degree. Think of yourself as the owner of the company. It means you are responsible for not just those tasks which you directly control, but for all those that affect whether or not your task is successful.
WHY PMAX?
- Competitive salary range with yearly & quarterly incentive and 13th-month salary.
- Flexible working time, hybrid-working model with 2 work-from-home days per week.
- Insurance as full salary and Premier Healthcare Insurance PTI for all employees.
- Birthday gifts; New year gifts; TET Lucky Money.
- Holiday activities; Company trip; Year End Party; Company Birthday; Culture Day; Quarterly Town Hall.
- Quarterly, Yearly Recognition Gifts & Awards.
- Other staff welfare allowances.
- Leading performance marketing agency in Vietnam with in-depth marketing & e-commerce expertise, total marketing solutions to impact deeply Brand Performance.
- Tech and data-driven, transparent process.
- Transparent career development with attractive Learning & Development programs for each level.
- Young, proactive, aggressive working environment. Always have “the bigger shirt” to maximize and optimize your capacity.
