B2B Marketing Manager (In-house)
JOB SUMMARY
- Title: Marketing Manager
- Department: Marketing
- Year of Experience: 4 years ++
- Job Level: Manager
- Report Line: Growth Director
- Peer: Marketing, BD
- Subordinate: Marketing Generalist, Content Marketing, Graphic Designer
- Salary Range: Negotiable
- Hiring Purpose: New Hire
- Working Time (Hybrid): 9:00 – 18:00, Monday – Friday
- Working Location: 6th Floor, Tuong Viet Building, 95 Cach Mang Thang Tam Street, Ben Thanh Ward, District 1, HCMC, Vietnam
OBJECTIVES
We are looking for an experienced Marketing Manager or Account Manager with passion in B2B marketing, inbound marketing, and digital marketing in general. You will be the leader to our dynamic marketing team, together driving outstanding business results for PMAX.
JOB DESCRIPTION
Marketing strategy & planning:
- Set marketing objectives based on business objectives and align the objectives with BoD.
- Build the overall marketing strategy for PMAX with relevant campaigns and activities throughout the year to achieve marketing objectives.
- Develop your own work plan and manage the work plan of team members following the strategy.
Content strategy & planning:
- Synthesize insights from the target audience research and combine with the brand positioning to propose strategic content direction for PMAX.
- Develop effective content strategy with detailed pillars and angles to deliver the main communication objective.
- Design detailed implementation plan with audiences, channels, PICs, and timeline.
Marketing workstreams execution management:
Manage the execution & optimization of all marketing workstreams following the strategic direction at each period of time, including but not limited to the following:
- Event management: Plan and organize events such as workshops and webinars for both the potential clients and the potential employees of PMAX.
- Social media management: Coordinate with content marketing executives to update contents for social channels including Facebook, LinkedIn, and Youtube; reply messages and comments on these channels following PMAX’s process and guidelines.
- Website management: Coordinate with content marketing executives to update contents for the website, optimize SEO and website performance in general.
- CRM: Design CRM framework & process and implement CRM activities across channels, especially email marketing.
- Others: Implement other marketing activities based on the strategy at each period.
Report & Analysis:
- Report to the Growth Director and CEO about the effectiveness of the overall marketing performance with insight and plan for further improvement.
Team leadership & management:
- Build & manage a Marketing team of 4-6 people, including content marketer and general marketer.
- Coach & feedback to develop team members and maximize their ELV.
JOB REQUIREMENTS
Skills & Knowledge & Qualification
- Must have
- At least 1 year experience as Marketing Manager or 2 years as Account Manager, managing at least 3 people.
- Having a deep knowledge of B2B Marketing, lead nurturing and having passion to grow further in this career path.
- Understanding of marketing channels, especially Event, Website, Social (Facebook, LinkedIn, and Youtube), and Email.
- Excellent communication skill, especially in the field of advertising and branding.
- Excellent planning, project management and time management skills.
- Experimental mindset with enthusiasm about self-challenging.
- Data-driven mindset with technical expertise to ensure the quality and accuracy of data; process, design, and present it in ways to map out customers’ insights in order to help the organization make better decisions.
- Good to have
- Experiences in marketing agency or having knowledge of marketing agency business.
- Experiences in building up and managing CRM for B2B business.
- Creative and innovation mindset with interest in working in a start-up environment.
- Ambitious with aggressive targets.
PMAX-er Identification
- Client Impact: Everything we do is ultimately to deliver real client impact and value.
- Innovation: Innovation is to drive change and innovative new ideas to create more values for clients, teams and society.
- People development: People development is to attract, develop, and retain the most talented people. Development is a responsibility, not a choice, of both the individual as well as the organization.
- Integrity: Integrity is to be honest and show a consistent and uncompromising adherence to what is right, even if it is at our own cost.
- Teamwork and fun: Teamwork and fun is the cooperative and collaborative effort of a team to achieve a common goal or to complete a task, and trying to build a joyful & enjoyable atmosphere for everyone.
- Extreme ownership: Extreme Ownership is the practice of owning everything in your world, to an extreme degree. Think of yourself as the owner of the company. It means you are responsible for not just those tasks which you directly control, but for all those that affect whether or not your task is successful.
BENEFITS
- Competitive salary range with quarterly & yearly incentives and 13th-month salary
- Flexible working time with 2 days working from home per week and 15 paid leaves per year
- Insurance as full salary (SHUI)
- Annual health check-up and Healthcare Insurance PTI for all employees
- Laptop supply/allowance or support for laptop purchase costs on an individual basis
- Internal training & career development opportunities, and external L&D budget sponsorship
- Team bonding budget quarterly, snack time to engage team members
- Quarterly, Yearly Recognition Gifts & Awards and gifts on special occasions (birthday, New year…)
- Holiday activities; Company trip; Year End Party; Company Birthday; Culture Day; Quarterly Town Hall.
- Other staff welfare allowances.
ABOUT PMAX
PMAX is a Total Performance Marketing pioneer in Vietnam with in-depth digital marketing expertise and total marketing solutions to deeply impact brand performance and drive businesses growth effectively. Founded in 2016 by prominent strategists and continuously led by over 20 professionals specialized in the Total Performance Marketing field, PMAX empowers businesses to maximize their business results by optimizing their marketing performance. With over 9 services (research, strategy, platform, media, creative, campaign management, merchandising, commercial, tech & data, etc.), 4 primary solution packages (Branding, E-commerce, App, Lead Generation) and established track records, PMAX has successfully worked with over 400 clients on over 600 successful projects.
PMAX has earned 5 MMA SMARTIES awards and 4 Agency of the Year honors during the business growth. PMAX has also become a Premium partner of Facebook, Google, TikTok, Shopee, Zalo, and others.
For you – talents with strong brain power who are seeking “the bigger shirt” for your effective growth, we are confident to offer a young, dynamic and aggressive environment with unlimited opportunities to maximize your potential and optimize your capacity in order to make a leap to marketing experts & business leaders.
Why PMAX?
1. We provide opportunity of fast-track career path and driving to create impact
Clear competency framework to optimize and improve your potentials with multiple approaches
Be empowered to create the best practices and shape the way forwards
2. We offer non-stop learning & growth with in-depth expertise knowledge
Trusted total performance marketing agency, top-of-mind performance marketing agency in Vietnam
Mentoring & coaching with high-qualified professionals and gain comprehensive functional expertise
Always-on self-learning spirit mode
3. We surround you with top talents sharing the same set of vision and value
Step out of comfort zone with highly motivating team and aggressive growth mindset
Uphold to high-quality standards as our working ways
4. We keep ourselves supportive, transparent, data-driven, and caring environment with a constantly upgrading benefits package
Collaborate effectively with other by incentivizing motivation
Enhance productivity by keep updated and utilize technology & smart system at work
Proud to be minded of every concerns related to employee’s well-being to bring the better benefits package and uplift happiness at work