Job Description

1. Business Strategy (10%)

• Propose and co-build the Academy’s scale-up strategy with leadership: product portfolio, pricing, B2C vs B2B growth model
• Monitor the market and competitors (academies/edtech) to adjust positioning and product roadmap
• Translate strategy into quarterly/annual plans with clear targets and milestones

2. Operations (30%)

• Own end-to-end operations across B2C and B2B: class scheduling, trainer coordination, learner experience, LMS/tooling, certification, and feedback loops
• Standardize processes, SOPs, and playbooks to scale the number of classes/programs without linear cost growth
• B2B: manage full delivery for corporate clients — from kick-off through execution to acceptance, ensuring quality and timelines
• Manage and develop the ops/content/CS team; allocate resources across programs

3. Product Development (25%)

• Manage and optimize the existing course portfolio: keep curriculum current with platform changes, AI, and industry trends
• Develop new products based on learner demand data and corporate client requirements
• B2B: lead the program customization process (training needs analysis → design → proposal)
• Recruit, onboard, and quality-manage the trainer pool (internal experts + external)

4. Commercial & Growth (20%)

• Own revenue targets for both segments: the B2C funnel (marketing → enrollment → retention) and the B2B pipeline (lead gen → proposal → closing)
• Collaborate with PMAX’s Marketing/Sales teams to leverage the company’s brand, client base, and existing channels
• Develop partnerships: universities, industry associations, and platforms (Google, Meta, TikTok…)

5. P&L Management (15%)

• Manage the Academy’s P&L: revenue, COGS (trainer costs, venue, platform), OPEX, and margin
• Track unit economics by product line; recommend scale/kill decisions based on data
• Forecast and report regularly to leadership