Communication Strategy Director

Objectives

The Communication Strategy Director is responsible for transforming business and brand strategy into clear, scalable, and executable communication systems that drive measurable business outcomes. This role ensures communication strategy is not limited to campaign ideas or storytelling, but functions as a growth engine - integrated with creative, media, platform, and AI-enabled execution.

Job Description

1. Communication Strategy Productization

Lead communication strategy across brand positioning, IMC strategy, and social strategy. Turn communication strategy into modular, repeatable products with standardized inputs, outputs, pricing logic, and timelines.

2. Strategic Integration

Act as the strategic spine connecting business strategy, creative, media, and platform/AI to ensure all communication execution is coherent, purposeful, and outcome-driven.

3. Client Impact: From Integrated Campaign to Growth Engine

Design communication systems that move clients from one-off integrated campaigns to always-on growth engines, driving measurable business outcomes and long-term value creation.

4. Pitching & Thought Leadership

Lead communication strategy narratives in major pitches and develop thought leadership, case studies, and POVs that position PMAX as a leading marketing and communication strategy partner.

5. Team & Capability Building

Build and lead a high-quality communication strategy team; develop capabilities through structured training, hands-on coaching, and clear quality standards.

Job Requirements

Must Have
  • 10+ years of experience in brand strategy, communication strategy and/or integrated planning.
  • Strong ability to translate complex strategy into simple, scalable narratives.
  • Proven track record leading communication strategy (not just supporting creative execution).
  • A solid background in developing brand and communications strategies across a variety of client sectors and marketing channels both on and offline.
  • A strong understanding of core best practice strategic planning skills and tools.
  • Comprehensive understanding of the changing marketing landscape and new digital engagement techniques.
  • Experience working with senior client stakeholders (CMO, Brand Head, Founder).
  • Excellent written, verbal, and presentation skills.
Good to Have
  • Experience working in platform-driven, data-enabled, or AI-supported environments.
  • Exposure to consulting-style problem structuring.
  • Experience building or standardizing strategy frameworks and products.
Mindset we value
  • Outcome-oriented, not idea-centric.
  • Strategic clarity over rhetorical complexity.
  • Comfortable defending strategy under pressure.
  • Curious about systems, platforms, and AI-enabled communication.

Benefits

  • Competitive salary range with yearly performance bonus and 13th-month salary
  • Flexible working time with 4 days working from home per month and 15 paid leaves per year
  • Insurance as full salary (SHUI)
  • Annual health check-up and Healthcare Insurance VNI for all employees
  • Laptop allowance or support for laptop purchase costs on an individual basis
  • Internal training & career development opportunities, and external L&D budget sponsorship
  • Team bonding budget quarterly, snack time to engage team members
  • Quarterly, Yearly Recognition Gifts & Awards and gifts on special occasions (birthday, New year…)
  • Holiday activities; Company trip; Year End Party; Company Birthday; Culture Day; Quarterly Town Hall.
  • Other staff welfare allowances.

Job Summary

Year of Experience:

10+ years

Job Level:

Director

Report Line:

CEO / Dotted line to CRO (GTM alignment), Strategy Consulting Director (strategy consistency)

Peer:

Creative Director, Media Director, Head of Platform, Pod Leads

Subordinate:

Communication Strategy Manager, Senior Strategist

Salary Range:

Negotiable (Base + Performance bonus)

Hiring Purpose:

New Hire

Working Location:

6th Floor, Tuong Viet Building 95 Cach Mang Thang 8, Ben Thanh Ward, HCMC

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    Kindly send your professional Resume/CV/Portfolio to our mail box: careers@pmax.com.vn






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