Digital Marketing Executive – Brand Team

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Objectives

We are seeking a Digital Marketing Executive for our Brand Team who can drive scalable, data-led growth for PMAX through performance marketing. You will own and optimize paid acquisition channels, lead generation funnels, and conversion metrics to fuel business results, while ensuring alignment with PMAX’s brand values and positioning.

Job Description

Performance Marketing & Campaign Execution

Plan, launch, and optimize paid campaigns across Google, Meta, LinkedIn and other platforms.
Manage budgets, bidding strategies, targeting, and ad placements to maximize ROI.
Run A/B tests on ads and landing pages to improve performance metrics.

Data Analytics & Reporting

Track and measure key KPIs for all marketiung projects.
Analyze performance data to identify trends, issues, and opportunities.
Deliver regular reports with clear insights and actionable recommendations.

Lead Generation & Funnel Optimization

Build and optimize digital funnels, including landing pages, forms, and retargeting.
Coordinate with content and event teams to design campaigns that drive qualified leads.
Support email and remarketing initiatives to nurture and convert leads.

Marketing Workstream Collaboration & Innovation

Work closely with the in-house marketing team (content, event, design) to execute integrated brand campaigns.
Ensure consistency in messaging and brand positioning across all digital activities.
Contribute to marketing initiatives such as webinars, events, and brand activations.
Share best practices, market trends, and new channel opportunities to strengthen the team’s marketing playbook.
Experiment with new tools and tactics, including AI-driven applications, to improve campaign performance and brand impact.

Job Requirements

Qualifications & Skills

Must have

2–4 years of experience in digital/performance marketing (agency or in-house), ideally with exposure to brand marketing.
Strong understanding of the end-to-end digital marketing funnel: awareness → consideration → conversion → retention.
Hands-on experience with paid channels (Google Ads, Meta, LinkedIn, etc.), ads optimization, and budget management.
Good analytical mindset: able to interpret data, make data-driven decisions, and use tools like Google Analytics, GTM, dashboards.
Familiarity with AI-powered marketing tools (e.g., for media optimization, content generation, or audience insights) and ability to apply them effectively.
Solid creative sense: able to collaborate with designers and content creators to produce high-performing ads.
Excellent communication skills (Vietnamese & English) to work across teams, vendors, and stakeholders.
Strong project and time management skills with the ability to juggle multiple campaigns.
Curiosity, adaptability, and willingness to learn new platforms and technologies.

Good to have

Experience in brand marketing (brand awareness campaigns, offline / experiential channels).
Experience with marketing automation tools, CRM integration, A/B testing platforms, or landing page builders.
Familiarity with consumer insights and market research to inform performance and creative strategy.
Exposure to managing larger budgets, cross-border, or multi-market digital campaigns.

PMAX-er Identification

Client Impact: Everything we do is ultimately to deliver real client impact and value.
Innovation: Innovation is to drive change and innovative new ideas to create more values for clients, teams and society.
People development: People development is to attract, develop, and retain the most talented people. Development is a responsibility, not a choice, of both the individual as well as the organization.
Integrity: Integrity is to be honest and show a consistent and uncompromising adherence to what is right, even if it is at our own cost.
Teamwork and fun: Teamwork and fun is the cooperative and collaborative effort of a team to achieve a common goal or to complete a task, and trying to build a joyful & enjoyable atmosphere for everyone.
Extreme ownership: Extreme Ownership is the practice of owning everything in your world, to an extreme degree. Think of yourself as the owner of the company. It means you are responsible for not just those tasks which you directly control, but for all those that affect whether or not your task is successful.

Benefits

Competitive salary range with quarterly & yearly incentives and 13th-month salary
Flexible working time with 4 days working from home per month and 15 paid leaves per year
Insurance as full salary (SHUI)
Annual health check-up and Healthcare Insurance VNI for all employees
Laptop supply/allowance or support for laptop purchase costs on an individual basis
Internal training & career development opportunities, and external L&D budget sponsorship
Team bonding budget quarterly, snack time to engage team members
Quarterly, Yearly Recognition Gifts & Awards and gifts on special occasions (birthday, New year…)
Holiday activities; Company trip; Year End Party; Company Birthday; Culture Day; Quarterly Town Hall.
Other staff welfare allowances.

Digital Marketing Executive – Brand Team

Objectives

Job Description

Performance Marketing & Campaign Execution

Data Analytics & Reporting

Lead Generation & Funnel Optimization

Marketing Workstream Collaboration & Innovation

Job Requirements

Qualifications & Skills

PMAX-er Identification

Benefits

Job Summary

Year of Experience:

Job Level:

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Peer:

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