Job Description

Influencer Research & Insight

• Own the research engine for the influencer team – continuously scan, evaluate, and profile KOLs/influencers across TikTok, Instagram, YouTube, Facebook, and Threads based on performance data, audience quality, content style, and brand safety.
• Build and maintain a proprietary influencer intelligence database – categorized by vertical, platform, tier, audience demographics, engagement benchmarks, and pricing history.
• Develop influencer scoring frameworks and selection matrices that the team uses to make data-backed casting decisions for every campaign.
• Conduct deep-dive competitive analysis: what influencers are competitors using, what content formats are winning, and where whitespace opportunities exist for PMAX’s clients.

Trend Monitoring & Cultural Intelligence

• Act as the team’s trend radar – track emerging content formats, viral moments, platform algorithm shifts, and creator economy developments in real time.
• Publish regular internal trend reports (weekly/bi-weekly) that translate social and cultural signals into actionable campaign angles for clients.
• Monitor platform-specific updates (TikTok Shop, Instagram Collab posts, YouTube Shorts monetization, Threads growth, etc.) and assess their impact on influencer strategy.
• Identify rising creators and breakout talent before they go mainstream – giving PMAX’s clients a first-mover advantage in influencer partnerships.

Proposal Development & Storytelling

• Lead the development of influencer campaign proposals from brief to final deck – translating client objectives into compelling influencer strategies with clear rationale, influencer recommendations, content directions, and projected outcomes.
• Craft proposal narratives that go beyond data tables: build a story around why these influencers, why this format, why now – making every recommendation feel inevitable.
• Design visually polished, presentation-ready decks (PowerPoint/Google Slides) that meet PMAX’s high creative and strategic standards.
• Build proposal templates, frameworks, and reusable assets that accelerate the team’s ability to respond to briefs with speed and quality.

Strategic Planning & Campaign Architecture

• Design end-to-end influencer campaign plans: phasing, influencer mix (mega/macro/micro/nano), platform allocation, content calendar, and measurement framework.
• Develop budget allocation models that optimize influencer spend across tiers and platforms based on campaign objectives (awareness, engagement, conversion).
• Create measurement frameworks and KPI structures for each campaign, defining what success looks like before execution begins.
• Collaborate with Account, Media, and Strategy teams to ensure influencer plans are tightly integrated with broader marketing strategies.

Presentation & Client Communication

• • Present influencer strategies and proposals to clients with confidence, clarity, and conviction – defending recommendations with data and insight.
  • Lead strategy presentation sessions, including pitch meetings, quarterly reviews, and campaign planning workshops with client stakeholders.
  • Translate complex influencer data and market trends into simple, compelling visual narratives that resonate with non-specialist audiences.
  • Build trusted advisor relationships with client marketing teams – becoming their go-to resource for influencer intelligence and strategic direction.