Job Description

• Product Development for Affiliate (20%):

• • Collaborate with Product and Growth teams to identify and develop products or product features optimized for affiliate campaigns (e.g., exclusive bundles, limited-edition items for KOL/KOC promotions).
  • Provide insights on customer preferences and market trends from KOL/KOC feedback to guide product enhancements.
  • Test and refine product offerings to improve affiliate campaign conversion rates, ensuring alignment with Social Commerce goals

• Affiliate Strategy Development with KOL/KOC (20%):

• • Develop affiliate marketing campaigns tailored for KOLs and KOCs 
  • Define campaign objectives, KPIs (e.g., CTR, conversion rates, commission targets), and prioritize product categories for Social Commerce.
  • Create content guidelines for KOLs/KOCs to align with brand messaging and platform trends (e.g., TikTok livestreams, short-form video reviews)
  • Stay up-to-date with the latest trends and developments in influencer marketing, affiliate marketing, and live streaming.

• KOL/KOC Recruitment and Campaign Operation (30%)

• • Identify and recruit suitable influencers aligned with the brand’s target audience and campaign objectives.
  • Identify and onboard KOLs/KOCs with high engagement and relevance
  • Negotiate commission-based agreements, minimizing booking fees where possible, and provide free products for reviews to incentivize participation.
  • Maintain long-term relationships with KOLs/KOCs, ensuring consistent performance and brand alignment.

• Content Supervision and Campaign Execution (10%)

• • Oversee KOL/KOC content creation (e.g., livestreams, recap videos, product reviews) to ensure quality and compliance with campaign goals.
  • Coordinate with KOLs/KOCs for livestream.
  • Manage onsite and online logistics for campaigns, including scheduling and technical support for livestreams.
  • Ensure KOL/KOC content adheres to legal regulations (e.g., transparent advertising, no misleading claims) and brand guidelines.
  • Address issues such as underperforming campaigns or non-compliant content swiftly to mitigate risks.

• Performance Tracking and Optimization (20%)

• • Monitor campaign performance using platform tools
  • Analyze KPIs (clicks, conversions, ROI) and adjust strategies to optimize results, focusing on high-performing KOLs/KOCs and product categories.
  • Provide bi-weekly sprint reports to track progress toward goals
  • Deliver detailed performance reports to leadership, highlighting key metrics, trends, and recommendations.