Job Description

JOB DESCRIPTION

Key result area 1: Client Pitching / Media Planning (70%)

• Be the trusted advisor/ to-go person within the team and with clients for all things related to digital/ media
• Provide strategy/planning/approach to clients, across different digital platforms/ media platforms in order to achieve the brief’s objectives
• Set viable objectives and KPIs, and recommend/develop measurement methodology against all briefs
• Provide guidance to the team on planning, follow-up on operations, and optimization of digital campaigns to get the input to revise the strategy, planning, and approach for better results.
• Work with key media partners for implementation planning and negotiations (if any)
• Build up the media planning team from the scratch, from recruitment to development.

Key result area 2: Media Innovation & Product development (30%)

• Develop best practices/ framework and procedures/processes for media planning/proposal & operations for solutions/ verticals.
• Support to train media/account/.. team about these things above
• To update the team and clients on new trends and changes in the media landscape (e.g. new media vendors, new ad formats, etc.)

JOB REQUIREMENTS

Must have

• Minimum 1 year of work experience in a media agency, client-side in-house team
• Solid experience in media planning and buying across all digital platforms, with hands-on experience in advertising technology platforms: FB, Google, Ad-network,…
• Highly evolved presentation and reporting skills, analytical skills & problem-solving skills are the MUSTs
• Entrepreneurial mindset – driven, self-motivated, can-do attitude, bring optimism and positive energy to the team
• Strong critical thinking and problem-solving skills

Good to have

• Demonstrated experience and success working in a client-facing role.
• Shows depth of understanding of the industry, business, brands, and consumers in client conversations.
• Experience in the execution of digital marketing campaigns
• Experience in integrated planning will be an advantage