The Vietnam Marketing Forum (VMF) was established to build a community of business leaders who share a common vision: To foster innovative thinking and enhance marketing capabilities in Vietnam, contributing to the nation's ascent into the ranks of developed, high-income countries.
The Vietnam Marketing Forum aspires to become a strategic annual marketing event. It is envisioned not only as a platform for updating trends and sharing practical insights, but also as the cornerstone for building a high-quality marketing community. This will, in turn, enhance the core competencies of Vietnamese enterprises and elevate the marketing industry's position on the global economic stage.
In the landscape where the market, consumer behavior, technology are constantly evolving, and where media and distribution channels are continuously changing, the ultimate goals of Marketing and Business remain the same: to grow the customer base, increase sales, enhance customer lifetime value, and expand market share, all while optimizing costs.
In 2025, what are the foundational principles to uphold, and what are the elements that require flexible adaptation?
Vietnam Marketing Forum 2025, with the theme "Year of Marketing Adaptability” is expected to bring together over 300 attendees, including CEOs, CMOs, industry-leading experts, business leaders, content creators, and the next generation of marketers. In-depth discussions will revolve around five core pillars: Strategy, Branding, Media, Creative, and Technology & Data (Tech & AI).