Job Description

Strategy & Planning:

• Build and upgrade growth formula to strengthen the company client portfolio and enhance client lifetime value.
• Plan and build a strategic cross-channel client lifetime management playbook for demand generation across growth flywheel, from acquisition to monetization, retention, and referral.
• Collaborate with company top executives to set ambitious business objectives and development goals and implement action plans for achieving set targets.
• Monitor market trends and make adjustments in terms of strategy and planning where necessary.

Performance management:

• Supervise and direct the day-to-day operation of the business development, partnership and marketing team.
• Monitor the plan & activities of the business development director and marketing director to ensure compliance with set standards and procedures for operation.
• Supervise and guide directions for the partner network program and activities of the business development – partnership team.
• Build referral programs to enhance referrals from various sources: clients, staff, partners, freelancers, etc., and lead the implementation of the program and collect constructive feedback to improve its impact.
• Conduct growth analysis to generate insight and recommend changes as may be required.

Market expansion

• Develop and implement the market expansion strategy, which can be inside and outside of Vietnam, following the company’s strategic directions.

Team management:

• Consult or support the development of people strategy for business development and marketing teams.
• Oversee the interviewing, recruitment, and training of qualified personnel to ensure an effective workforce.
• Align with the CEO to set targets for business development and marketing departments.