The FMCG market in Vietnam is highly dynamic, with intense competition from both local and international brands. Consumers now have more choices than ever, demanding products that not only capture their attention from the first encounter but also build long-term loyalty. In this highly competitive landscape, 80% of new FMCG product launches in Vietnam fail because many brands lack a well-structured strategy to make a lasting impact and sustain their market position.

So how can your product not only survive but thrive? The success of a new FMCG brand depends not just on product quality but also on a smart launch strategy, rapid scalability, and optimized investment and execution. Without the right plan, even the best product can fade into obscurity within months.

To help businesses navigate this challenge, PMAX has developed document "Fast Entry, Scalable Growth: The Ultimate FMCG Guide to Winning Product Launches in Vietnam." This guide provides a comprehensive roadmap to quickly and effectively bring FMCG products to the Vietnamese market, including creating instant attention, developing a sustainable brand, and optimizing investment & execution."

This guide compiles valuable insights from top FMCG brands, helping you understand the key factors behind a successful product launch and avoid the common pitfalls that lead to failure.