Ho Chi Minh City, October 25, 2024 – At the MMA SMARTIES Vietnam 2024 Awards Ceremony, PMAX once again demonstrated its outstanding capabilities, winning five prestigious awards across four major categories, including the highly coveted “Digital Agency of the Year” award for the Marketing sector.
“Gold Winner” in Real-Time Marketing
Project: “The Art of Real-Time Marketing Precision” – PMAX and FE CREDIT
The Real-Time Marketing category focuses on leveraging current data and trends to create relevant, impactful marketing messages with immediate effect. Campaigns in this category require flexibility, creativity, and the capability to continuously optimize messages in real-time. This demands staying updated, quickly adapting to trends, and responding promptly to changes in customer behavior.
In the increasingly competitive consumer finance market, FE CREDIT sought effective methods combining Lead Generation and Real-Time Marketing to improve marketing operations and drive sales growth. The shifts in consumer behavior and tightened spending due to the global economic crisis placed pressure on businesses to maintain and expand their market share. To tackle this challenge, FE CREDIT once again entrusted PMAX to implement new marketing strategies to enhance business performance.
To achieve this goal, PMAX effectively applied its “Creative for Performance” model – an advanced model that leverages in-depth data analysis to produce hundreds of personalized ad versions tailored through creative elements such as tone, content, design, and call-to-action. This model enables campaigns to precisely target audiences with the most suitable messages.
By tracking ad performance in real-time, PMAX continually adjusts creative elements based on customer feedback, keeping messages relevant and appealing while rapidly responding to shifts in user behavior. This maximizes flexibility in campaigns and enhances ad interaction.
Creative For Performance Model
PMAX’s approach helped FE CREDIT boost sales and enhance customer retention, as well as strengthen brand awareness and conversion rates with remarkable results:
- Qualified Leads: Increased by 187%
- Return on Investment (ROI): Increased by 449%
- Customer Acquisition Cost: Reduced by 50%
“Silver Winner” in Customer Journey Marketing – Lead Generation/CRM
Project “A Dazzling Orchestration of Cutting-Edge Marketing” – PMAX and FE CREDIT
The Customer Journey Marketing – Lead Generation/CRM category demands campaigns that integrate advanced technology to improve and optimize the customer journey, from lead generation to customer loyalty.
To meet this requirement, alongside implementing CRM and CMS platforms, PMAX created an optimized lead conversion process combined with payment systems and third-party platforms, streamlining the marketing process to deliver a seamless, effective customer journey.
Full-funnel optimization approach
Project results:
- Return on Investment (ROI): Increased by 481%
- Clicks: Increased by 676%
- Click-Through Rate (CTR): Increased by 98%
- Number of Qualified Leads: Increased by 187%
Winning in the Customer Journey Marketing – Lead Generation/CRM category highlights PMAX’s ability to leverage data and technology to build an optimized customer journey. Through this approach, PMAX not only helped FE CREDIT achieve impressive short-term results but also built a foundation for sustainable growth and long-term brand value.
“Silver Winner” in Integrated E-commerce Innovation & Live Streaming
Project “Beyond Promotion – Live Shoppertainment” – PMAX and TikTok Shop
This campaign was launched during the “low season” (5/5), when shopping demand is generally low, with intense competition from major players like Shopee and Lazada, which had already launched live shopping models with TikTok Shop. pioneering and differentiated position aggressive strategy to approach new customer
To retain its pioneering and differentiated position, TikTok Shop required a bold strategy focused on its core strengths – content creators and the “Shoppertainment” experience – to build customer trust, transforming shopping from a simple discount hunt to a reliable and high-quality experience.
To achieve these ambitious goals, PMAX adopted an “All-in” strategy, comprehensively coordinating creators, brands, and exclusive offers. By optimizing the 4Ps (Product, Price, Place, Promotion) to align products, pricing, distribution, and promotions with consumer preferences and using a multi-channel communication strategy (Paid – Owned – Earned), PMAX positioned creators as an exclusive media channel, building credibility and emotional connection with customers. Additionally, PMAX employed data strategies to measure and optimize in real-time, ensuring cost efficiency and agile adjustments in response to market feedback.
PAXY – Multi-channel SaaS marketing product
Project results:
- GMV growth: Increased by 70%, Highest in Southeast Asia (SEA), exceeding KPI by 245%.
- Market share: Increased by 5,5%
- Buzz: 780K mentions in 05.2024.
- ROI: Over 200:1.
- Impressions: Reached 300M.
- Visist: Reached 14M, highest in Việt Nam and SEA.
- CPM: Reduced 35%.
- Users: Shop Tab traffic increased by 15.4%, and daily active users increased by 17.6%.
- GMV live stream record: Highest in Viet Nam and SEA.
Thanks to this strategy, PMAX not only helped TikTok Shop strengthen its position in the e-commerce market but also increased user engagement, significantly boosted ROI, and expanded market share within the regional e-commerce industry.
“Bronze Winner” in Integrated E-commerce Innovation & Live Streaming
Project “Integration for Effective Growth” – PMAX and Colgate-Palmolive
The campaign was launched amidst intense competition within the oral care industry. Additionally, consumer behavior has been shifting from traditional oral care products to new tech-driven products with higher average order values and a strong shift from offline to e-commerce channels.
In this context, PMAX and Colgate-Palmolive optimized advertising costs and created a comprehensive omnichannel experience on online platforms, employing “Comprehensive Commerce Mix Modeling & Optimization” to maximize GMV.
Comprehensive E-commerce Solution Model
Project results:
- GMV growth: Increased by 26%
- E-commerce revenue: Increased by 34%
- Order completion rate: Increased by 100% across all the entire product lines
- Thị phần tìm kiếm trực tuyến
- Online Search market share: Increased by 50%
- Rating on Shopee: Achieved a score of 4.92/5
As a result, Colgate-Palmolive achieved outstanding sales growth and reinforced its leadership position, with significant increases in market share and brand penetration compared to the previous year.
PMAX “Digital Agency of the Year 2024”
To achieve this title, PMAX not only met but exceeded the rigorous standards for innovation, creativity, and measurable effectiveness. Key elements included creative use of digital platforms, effective campaign execution, and precise measurable outcomes that underscore the impact of each campaign on brand growth.
Industry winner – PMAX – “Digital Agency of the Year 2024”
To achieve this title, PMAX not only met but exceeded the rigorous standards for innovation, creativity, and measurable effectiveness. Key elements included creative use of digital platforms, effective campaign execution, and precise measurable outcomes that underscore the impact of each campaign on brand growth.
Mr. Long Le – Co-Founder & CEO, along with the PMAX team, received the Digital Agency of the Year trophy. Photo: MMA Vietnam
In its eight years of development, PMAX has consistently focused on innovation and creating sustainable value for clients. With a “Total Performance Marketing” approach, PMAX has built comprehensive marketing solutions focused on driving optimal growth for businesses.
Total performance marketing solution from PMAX
This vision serves not only as a guiding principle for all PMAX activities but also as a commitment to fully leverage brand potential through key factors such as strategy, content, creativity, technology, and data. The perfect combination of strategic sharpness, pioneering creativity, and deep customer understanding has enabled PMAX to deliver remarkable campaigns and lasting value, earning its title as “Digital Agency of the Year.”
About PMAX
PMAX is one of Vietnam’s leading Total Performance Marketing agencies, specializing in comprehensive marketing solutions to help businesses grow and optimize results across multiple platforms. With over 15 domestic and regional awards, a team of more than 200 staff, and 700 successful projects, PMAX proudly serves as a strategic partner to major brands such as TikTok Shop, FE Credit, Vietjet, Lock&Lock, FWD, CareerBuilder, HDBank, and Colgate-Palmolive.
