Singapore, 30.11.2024 – Marking a significant milestone in its journey to conquer the Asian e-commerce market, PMAX and Colgate-Palmolive Vietnam have been awarded the Bronze in the “Best Integrated eCommerce Campaign” category at the Asia eCommerce Awards 2024. This achievement stems from their groundbreaking project, “Integration for Effective Growth,” which outshined strong competitors from Singapore, Hong Kong, India, and China.
PMAX’s Innovative Integrated Strategy
PMAX continuously innovated and optimized the e-commerce experience to provide consumers with a seamless shopping journey with Colgate-Palmolive products. Instead of merely treating e-commerce platforms as sales channels, PMAX pioneered turning them into effective brand-building tools. With the “Understand – Buy – Live” strategy, PMAX succeeded in deepening consumers’ understanding of the products, driving purchase motivation, and fostering a close, lasting connection with the brand.
The “Integration for Effective Growth” project utilized the Comprehensive Commerce Mix Modeling & Optimization model to maximize campaign effectiveness. This approach not only helped PMAX attract new customer segments but also retain loyal customers, fostering sustainable growth for the brand. Thanks to PMAX’s creative strategy, Colgate-Palmolive Vietnam achieved exceptional sales growth and reinforced its market position in the oral care sector in Vietnam. Notably, the brand recorded significant increases in penetration and market share compared to the previous year, demonstrating the project’s success and PMAX’s commitment to raising the standards of Vietnam’s e-commerce industry.
Asia eCommerce Awards 2024: Celebrating Innovation and Effectiveness
The Asia eCommerce Awards is a premier event in the region, honoring outstanding e-commerce campaigns and industry leaders. The achievement of PMAX and Colgate-Palmolive Vietnam is a testament to their relentless efforts to deliver quality online shopping experiences, contributing to the elevation of Vietnamese brands’ standing on the Asian e-commerce landscape.
In addition to their success at the Asia eCommerce Awards, PMAX was recently honored with the title of “Vietnam Digital Agency of the Year,” an award that affirms PMAX’s credibility and capability in guiding and developing Vietnam’s digital market. This recognition highlights PMAX’s commitment to delivering the most innovative and advanced strategies, helping brands rise and assert themselves in a challenging environment.
