On September 26, 2024, at the event “From Local to Global: Building a Sustainable Business Model with Amazon,” PMAX made a powerful impression with a presentation by Mr. Tommy Nguyen, PMAX’s Global Director, on the topic “New Seller Communication Strategy: From Zero to a Million Dollars.” The event attracted businesses, sellers, and e-commerce experts aiming to provide insights and solutions for sustainable development on the world’s largest e-commerce platform – Amazon.
In his presentation, Mr. Tommy Nguyen shared invaluable insights, providing a clear path for new sellers in their journey to grow their online business. His talk focused not only on specific strategies that PMAX has applied to help businesses optimize their operations on Amazon but also on sustainable solutions for long-term growth.
Tommy Nguyen – Global Director of PMAX
Comprehensive E-commerce Strategy: A Strong Foundation for Growth
One of the key points emphasized by Tommy Nguyen was the importance of a comprehensive e-commerce strategy. This is the first step that PMAX helps new sellers take to shape their development path. From market research and competitor analysis to understanding customers, PMAX builds a solid foundation for businesses before launching any communication or marketing campaigns. This foundation enables businesses to grow sustainably on Amazon.
Comprehensive E-commerce Strategy
One of the critical aspects emphasized by Tommy Nguyen was the importance of a comprehensive e-commerce strategy. This foundational approach is where PMAX assists new sellers in shaping their growth path. From market research, and competitor analysis, to a deep understanding of customers, PMAX builds a robust foundation for businesses before any marketing or promotional campaigns are launched. This groundwork allows businesses to scale sustainably on Amazon.
Tommy Nguyen explained that segmenting, targeting, and positioning are essential steps in building a sustainable e-commerce strategy. PMAX has successfully implemented this approach for numerous clients, with results that speak for themselves.
Additionally, Tommy Nguyen shared how PMAX has optimized advertising campaigns to drive conversion rates and boost revenue. Solutions such as Sponsored Products, Sponsored Brands, and Amazon promotions have become powerful tools for businesses to reach the right customers and elevate their competitive edge. However, PMAX goes beyond reaching potential customers by focusing on optimizing each campaign to ensure maximum revenue for businesses. This strategy not only aims to increase sales but also enhances the entire business value chain.
Smart Budget Allocation for Each Campaign Phase
A key highlight in Tommy Nguyen’s talk was PMAX’s intelligent budget allocation across different stages of a campaign, such as Teasing Day and D-Day. For each stage, PMAX implements customer engagement strategies tailored to foster awareness initially and then drive purchasing decisions. Smart budget allocation not only optimizes advertising costs but also ensures marketing effectiveness, achieving goals within the most reasonable cost framework. This is a core element in every campaign that PMAX executes, helping businesses achieve success on Amazon.
Today, leveraging data and automation is essential to optimize advertising campaign performance. At PMAX, every campaign is closely monitored and continuously adjusted based on Data Strategy—an approach focused on analysis and real-time data-driven optimization. This enables businesses not only to measure the effectiveness of each campaign but also to adapt quickly, improving performance and minimizing risks.
The combination of data and automation yields both short-term benefits and supports long-term growth. This is why PMAX views Data and Automation as the two key pillars in every campaign they deploy. This synergy has helped PMAX achieve success with its strategies while effectively supporting businesses on their journey to grow sustainably on the global e-commerce platform.
Equipping New Sellers for Global Success
With the strategies and solutions shared at the “From Local to Global” event, PMAX has become an indispensable resource for new sellers looking to build a sustainable foundation on Amazon. From creating a comprehensive strategy, and optimizing products and revenue, to intelligent budget allocation and leveraging data technology, PMAX has been supporting hundreds of Vietnamese businesses in their journey to grow and expand globally.
The “From Local to Global” event was not only a platform for knowledge sharing but also an opportunity for sellers to gain a deeper understanding of the sustainable growth path on Amazon—from the first steps to significant success. With comprehensive support from PMAX, businesses are equipped with the tools and strategies to scale, reach global markets, and build strong brands.
