Job Description

Ideal Candidate Profile

• Agency Experience: Familiar with agency operations, service packaging to deliver integrated marketing solutions, and revenue models. Able to adapt agency offerings to the SME segment efficiently.

• Entrepreneurial Business Ownership: Passionate about building and scaling a business from the ground up; thrives on owning the full business scope—from product development to go-to-market and operations. Comfortable making high-stakes decisions, owning P&L, and working without a playbook.

• Deep Marketing Expertise: Strong strategic and executional knowledge in marketing—from brand strategy to performance and digital channels—capable of connecting marketing activities with real business outcomes.

• Strong Problem-Solving Skills: Naturally analytical and solutions-oriented, strong structured thinking ability, proven through leading strategic initiatives, resolving operational bottlenecks, or designing scalable models.

Job Details

Build operation model

• Conduct related research to benchmark, hypothesize and test the business model from zero to one.
• Build and upgrade the strategy to deliver aggressive growth for the unit.
• Set ambitious business objectives and development goals, develop a detailed business plan, and implement effective action plans for achieving set targets.
• Monitor market trends, demand vs. supply, and make adjustments in terms of strategy and planning where necessary.

Client acquisition

• Develop plans and execute/lead the execution to acquire potential clients for the business units.
• Supervise the day-to-day operation of the business development team.
• Design attractive schemes and implement an effective sales process to boost the performance of the business development team.

Team establishment & management

• Design the org chart of the unit.
• Conduct analysis to improve team structure and way of working to drive growth and productivity.
• Oversee the interviewing, recruitment, and training of qualified personnel to ensure an effective workforce.
• Set targets/KPIs for the whole unit.

Performance management

• Manage the P&L of the unit.
• Supervise and direct the day-to-day operation of the unit to ensure that the unit is meeting its goals.
• Monitor the plan & activities of the functional managers/leads to ensure compliance with set standards and procedures for operation.
• Conduct analysis to generate insight and recommend changes as may be required.