Job Description

• Marketing strategy & planning:
  • Participate in the development of the marketing strategy for PMAX Hanoi with relevant campaigns and activities throughout the year to achieve marketing objectives for Hanoi location.
  • Develop your own work plan and supervise the work plan of team members following the strategy.
• Marketing workstreams supervision:
  • Event management: Supervise the planning and execution of PMAX’s hosted, partnered, sponsored, and joined events.
  • Social media management: Supervise the content production and social channel management activities across all social media platforms including LinkedIn, Facebook, YouTube, etc.
  • Content marketing: QC and provide feedback for the content execution works to make sure that they are all aligned with the PMAX’s brand strategy and content strategy.
  • Others: Supervise other marketing activities based on the strategy at each period.
• Marketing workstreams execution:
  • Website development & management: Work with the vendor to develop and continuously upgrade PMAX’s website, and coordinate with the content marketing executive to update contents for the website and optimize website performance in general.
  • SEO management: Work with the vendor to develop and implement the SEO strategy for PMAX to increase the number of high quality organic traffic, hence convert potential clients from this source.
  • Paid media management: Work with the Media team (inhouse) to build plans and continuously optimize paid media campaigns to drive qualified leads for PMAX.
  • CRM: Propose initiatives to upgrade PMAX’s CRM framework and implement CRM activities across channels, especially email marketing.
  • Others: Implement other marketing activities based on the strategy at each period.
• Report & Analysis:
  • Build performance dashboards to keep track of performance and be able to take actions promptly.
  • Report to the Marketing Manager about the effectiveness of the overall marketing performance with insight and plan for further improvement.