Job Description

PMAX PERKS FOR THIS POSITION

• Partnership: Premium partner of Facebook, Google, Appsflyer, and Zalo. Continuously updated training programs directly from Google, Facebook, Tiktok, Admicro, …
• PMAX Team: Support from Expertise Team (specialized in innovation, channel knowledge, SWAT for projects) and senior colleagues to grow fast-track along with guidance from conscientious line manager.
• Career Development: Clear career path (8 levels) with transparent assessment criteria to step up. Upgrading your level with performance appraisal every 6 months or at any time as long as you meet the expectations of the next level thanks to your achievements and values.
• Challenges: PMAX’s Optimization Executive has the opportunity to work more deeply with each solution, understand more about other factors affecting the customer’s business besides Paid Media and make appropriate recommendations such as Digital Branding, Strategy, Commercial, Creative, Tech & Data, Owned/Earned Media,…
• PAXY: Advanced media system created and developed by Internal PMAX to support automated performance marketing activities from data processing, advertising optimization, insight analysis, making recommendations on plans and reports

JOB DETAILS

Media Planning: (20%)

• Plan the digital media plan as a solution for the client’s problem.
• Develop the quarterly and annual media plan, budget allocation
• Daily planning budget and tasks to deliver on time with acceptable result/ outcome.

Digital Campaign Execution: (70%)

• Responsible for the execution, the day to day running of all search, social, and display advertising campaigns (with instructions of LM)
• Measure and report performance of all digital marketing campaigns, and assess against goals (CPL, CPO, ROAS, CAC,…)
• Identify trends and insights, and optimize spend and performance based on the insights.

Report & Analytics: (10%)

• Generate Campaign Reporting to have key learning for upcoming projects