The event “Design to Win 2025: From Million-dollar Ideas to Winning Marketing Actions in 2025”
A premier event organized by PMAX, offering a comprehensive forum for business leaders and multidisciplinary experts in Vietnam. With a limited number of participants, this event provides a golden opportunity for businesses to stay ahead of emerging trends in marketing and business innovation. 2024 marks a significant growth phase for Vietnam’s economy, with Q3 GDP […]
PMAX & Colgate-Palmolive Vietnam Win “Best Integrated eCommerce Campaign” Category at Asia eCommerce Awards 2024
Singapore, 30.11.2024 – Marking a significant milestone in its journey to conquer the Asian e-commerce market, PMAX and Colgate-Palmolive Vietnam have been awarded the Bronze in the “Best Integrated eCommerce Campaign” category at the Asia eCommerce Awards 2024. This achievement stems from their groundbreaking project, “Integration for Effective Growth,” which outshined strong competitors from Singapore, […]
PMAX Wins Vietnam’s Digital Agency of the Year 2024 at the MMA Smarties Awards
Ho Chi Minh City, October 25, 2024 – At the MMA SMARTIES Vietnam 2024 Awards Ceremony, PMAX once again demonstrated its outstanding capabilities, winning five prestigious awards across four major categories, including the highly coveted “Digital Agency of the Year” award for the Marketing sector. “Gold Winner” in Real-Time Marketing Project: “The Art of Real-Time […]
PMAX at the event “From Local to Global: Building a Sustainable Business Model with Amazon”
On September 26, 2024, at the event “From Local to Global: Building a Sustainable Business Model with Amazon,” PMAX made a powerful impression with a presentation by Mr. Tommy Nguyen, PMAX’s Global Director, on the topic “New Seller Communication Strategy: From Zero to a Million Dollars.” The event attracted businesses, sellers, and e-commerce experts aiming […]
How PMAX Consulting Unit Supports Business Growth Across Business Cycles
Many businesses today face significant challenges in defining and executing their marketing strategies—from accurately identifying issues, building strategies, to executing them effectively. So, how can businesses overcome these obstacles to seamlessly transition from strategy to execution? PMAX Consulting Unit partners with businesses to answer this question by providing solutions rooted in a solid blend of […]
PMAX Consulting Unit: A New Approach to Marketing Consultancy in Vietnam
On September 18, 2024, PMAX – Total Performance Marketing officially launched its Consulting Unit, a strategic advisory arm designed to help businesses address short-term challenges while building sustainable growth strategies for the future. The Pioneer in Marketing Consultancy in Vietnam: Why Does Vietnam’s Marketing Industry Need Strategic Advisory Services? During marketing implementation, many businesses encounter […]
PMAX Officially Launches Consulting Unit
Ho Chi Minh City, September 18, 2024 – PMAX Consulting, a leading advisory firm in the fields of business, marketing, and digital transformation, has officially launched its Strategic Consulting Services. With the aim of helping businesses navigate complex challenges and optimize sustainable growth, PMAX leverages over 15 years of experience, along with a team of […]
Optimizing Data with Marketing Mix Modeling
Marketing Mix Modeling (MMM) serves as the “compass” guiding businesses in optimizing their marketing strategies. Through MMM, businesses can dissect each marketing element such as advertising, promotions, and pricing to identify the key factors that drive sales. By combining historical data with intelligent algorithms, MMM not only helps businesses make more effective marketing investment decisions […]
PMAX at the TikTok Vietnam Mega Sales 2024 Event
On July 29, 2024, TikTok hosted the Vietnam Mega Sales 2024 event with the theme “Opportunities in the 2024 Mega Sales Season.” This year’s event explored groundbreaking and effective solutions for brands and sellers to drive revenue growth during the biggest sales season of 2024. As one of TikTok’s strategic partners, PMAX participated in the […]
The transformative power of a strong brand: Boosting business performance and value
A brand is more than just a symbol or name; it is a valuable intangible asset that significantly contributes to a business’s sustainable growth and value creation. A strong brand can profoundly influence various aspects, from stock performance and strategic business adaptability to market penetration and expansion. This article analyzes the role of a strong […]
