The transformative power of a strong brand: Boosting business performance and value
A brand is more than just a symbol or name; it is a valuable intangible asset that significantly contributes to a business’s sustainable growth and value creation. A strong brand can profoundly influence various aspects, from stock performance and strategic business adaptability to market penetration and expansion. This article analyzes the role of a strong […]
Why brand is an asset and a competitive advantage in business
A brand is not just a symbol of recognition but a valuable intangible asset that plays a crucial role in the success and sustainability of a business. According to Jonathan Knowles, brand value contributes an average of 20% to the market capitalization of companies, demonstrating the significant impact of branding on a company’s economic value. […]
