How PMAX Consulting Unit Supports Business Growth Across Business Cycles
Many businesses today face significant challenges in defining and executing their marketing strategies—from accurately identifying issues, building strategies, to executing them effectively. So, how can businesses overcome these obstacles to seamlessly transition from strategy to execution? PMAX Consulting Unit partners with businesses to answer this question by providing solutions rooted in a solid blend of […]
PMAX Consulting Unit: A New Approach to Marketing Consultancy in Vietnam
On September 18, 2024, PMAX – Total Performance Marketing officially launched its Consulting Unit, a strategic advisory arm designed to help businesses address short-term challenges while building sustainable growth strategies for the future. The Pioneer in Marketing Consultancy in Vietnam: Why Does Vietnam’s Marketing Industry Need Strategic Advisory Services? During marketing implementation, many businesses encounter […]
Optimizing Data with Marketing Mix Modeling
Marketing Mix Modeling (MMM) serves as the “compass” guiding businesses in optimizing their marketing strategies. Through MMM, businesses can dissect each marketing element such as advertising, promotions, and pricing to identify the key factors that drive sales. By combining historical data with intelligent algorithms, MMM not only helps businesses make more effective marketing investment decisions […]
Unlocking Brand Marketing Success in 2024: A Strategic Overview
In 2024, brands need to establish a smart and comprehensive marketing strategy to not only survive but also thrive in a volatile market. This requires deep industry insights and the ability to reshape marketing campaigns to achieve success. With over 7 years of experience and having supported over 400 businesses, PMAX has developed a holistic […]
