Many businesses today face significant challenges in defining and executing their marketing strategies—from accurately identifying issues, building strategies, to executing them effectively. So, how can businesses overcome these obstacles to seamlessly transition from strategy to execution? PMAX Consulting Unit partners with businesses to answer this question by providing solutions rooted in a solid blend of expertise and practical execution capabilities.
How to Bridge the Gap Between Strategy and Execution
While marketing is a familiar concept to most, understanding and deeply applying it requires extensive knowledge and deep expertise. Even seasoned marketing professionals may feel overwhelmed by the ever-changing market dynamics. Particularly when progressing from tactical levels to business or corporate strategy, many aspects become foreign and challenging.
Consequently, many businesses encounter significant obstacles in applying marketing effectively, leading to wasted resources and finances without achieving desired results. Common challenges include:
- Disconnected Marketing Channels and Business Outcomes: This makes it difficult for businesses to measure the effectiveness of each activity, leading to inaccurate decision-making.
- Unverified Assumptions: Businesses often rely on intuition rather than data analysis, resulting in misallocated budgets and waste.
- Fragmented Marketing Plans: Due to inconsistencies across strategies on different channels, resources are spread thin, and budgets are inefficiently used.
- Poor Execution: A lack of optimized processes and necessary measurement tools hampers effective strategy deployment, causing project delays or failure to meet expected outcomes.
Common Issues Businesses Face When Lacking a Clear Strategy
These challenges underscore a clear reality: there is still a significant gap between building and executing a marketing strategy. Mr. Le Xuan Long, Co-founder & CEO of PMAX, shared insightful perspectives on this issue:
“When people think of marketing, they mostly think of advertising! The roles of CMOs or marketing directors often focus heavily on communication and advertising. But what about the other elements in marketing? Who takes care of those?
As a result, most attention is given to advertising tactics, while the overarching strategy is left unaddressed. So, who will create a comprehensive marketing plan, integrating all elements with a short, medium, and long-term vision?”
Understanding this “pain point” of businesses, PMAX Consulting Unit serves as a bridge to close this gap by combining strategic expertise with seamless marketing execution capabilities.
PMAX Consulting Unit not only builds strategies based on business needs but also ensures that every aspect of the strategy is implemented consistently, cohesively, and measurably. This close alignment of strategy and execution helps businesses avoid common pitfalls in implementation and optimize results.
PMAX Consulting Unit Bridges Strategy to Execution Through Data-Driven Approaches Linked Directly to Business Outcomes
PMAX Consulting Unit’s Unique Approach: The Intersection of Technology and Data
For years, PMAX has actively applied big data, artificial intelligence (AI), and automation in its operational processes and product development to elevate its services, delivering the highest quality offerings to businesses. These advanced technologies will be applied to clients: data will be used to measure results, create strategies, and real-time data updates will continuously optimize each marketing campaign.
PMAX Consulting Unit’s Four-Tier Strategic Solutions
An effective business strategy cannot be separated from powerful marketing strategies. Therefore, PMAX Consulting Unit focuses on applying technology and data to develop marketing solutions that significantly drive overall business objectives, ensuring close integration between strategic levels and practical operations. Key technologies and solutions that PMAX Consulting Unit is currently leveraging effectively include:
- Total Performance Marketing Solution – from multi-tiered strategy to execution and ROI optimization
- PAXY – Multi-channel SaaS marketing product
- Marketing Mix Modeling (MMM)
- Creative for Performance – Data-driven creative optimization solution
- Data & Technology Platform – Integrated into every activity to build and optimize the customer journey
PMAX Consulting Unit prioritizes data-driven decision-making, not only for measuring effectiveness but also for campaign optimization over time. With years of practical experience, the PMAX Consulting Unit team has accumulated structured frameworks, best practices, and benchmarks to minimize risks while maximizing both short- and long-term growth opportunities.
One standout solution is Marketing Mix Modeling (MMM) – a model that PMAX uses to help businesses analyze and optimize their entire marketing operations. What sets Marketing Mix Modeling apart from previous solutions is its ability to analyze data in depth, assume potential scenarios, and accurately predict the effectiveness of marketing channels, enabling businesses to optimize budgets and clearly identify the most effective media channels with clear ROI.
Marketing Mix Modeling (MMM)
By integrating different levels of strategy, from overall business strategy to marketing, branding, data, and digital transformation, PMAX can provide customized strategic solutions suited to each stage of business growth.
Quantifying Effectiveness Through PMAX Consulting Unit’s Lens
To evaluate strategy effectiveness, PMAX Consulting Unit uses clear criteria:
- Long-term Value: Does the strategy create sustainable value for the business?
- Competitive Advantage: Does the strategy help the business stand out in the market and surpass competitors?
- Flexibility: Is the strategy flexible enough for the business to adapt to market changes?
- Cost Optimization: Does the strategy use resources effectively and deliver high ROI?
Fulfilling these criteria, PMAX Consulting Unit implements a Seven-Step Consulting Approach. This systematic approach addresses marketing challenges comprehensively, ensuring that strategies are scientifically built and executed based on real data.
The seven-Step Consulting Approach includes the following steps:
- Problem Definition: The first and crucial step in consulting is helping businesses clearly identify the core issues to be addressed.
- External & Internal Analysis: Conducting an analysis of internal and external factors, including market, competitors, and internal data.
- Data Analytics: Data plays a vital role in every marketing decision. Using data analytics technology to evaluate campaign effectiveness, customer behavior, and other factors.
- Multi-level Strategies: After data analysis, build multi-level marketing strategies, combining short- and long-term approaches, from market entry strategies to detailed execution plans. This step ensures every campaign aspect is considered and optimized.
- Strategy Winning Tests: Conduct strategy tests to verify the effectiveness of ideas before large-scale deployment. A/B testing or pilot strategies help businesses validate results and adjust for optimal performance.
- Risk Management: Identify and manage risks during strategy implementation. This ensures that any market or internal risks are controlled and minimized, allowing businesses to operate more safely and effectively.
- Implementation: The final step is to execute the thoroughly tested and refined strategy. PMAX Consulting Unit goes beyond strategy recommendations, actively supporting businesses through implementation to ensure cohesion between strategy and action, helping businesses achieve their goals.
PMAX Consulting Unit’s Competitive Edge in Vietnam’s Marketing Consulting Market: A multi-level strategic consulting team with over 15 years of carefully curated experience; hands-on expertise with more than 600 clients in Vietnam and international markets; an “Agile Synergy Between Strategy and Implementation” model; and a data-driven approach to problem-solving.
Conclusion
PMAX Consulting Unit’s commitment to creating value is not just about client growth; it’s a testament to the unit’s strategic vision, adaptability, and continuous innovation. Driven by the desire to generate value for companies at every step, from understanding market needs and trends to applying advanced technologies in strategy and executing impactful marketing campaigns.
