“Peace of Mind to Explore Freely”: When Traveling Post-Pandemic is No Longer a Concern.

After the COVID-19 pandemic, customers’ desire to travel has increased more than ever. However, having gone through a pandemic with many health concerns, safety has caused customers to have more worries and anxiety when traveling.

To address customers’ concerns, Bao Viet has developed two new insurance programs: Flexi International Travel Insurance and Flight Easy Delay Insurance. These insurance programs promise to provide absolute safety in terms of health and finance so that customers can comfortably travel the world.

To increase awareness of these insurance programs, Bao Viet has partnered with PMAX to enhance brand recognition, thereby helping to increase the number of customers using the insurance programs.

One of the major concerns for customers traveling post-pandemic is health safety and confidence in their flight schedules. Typically, customers hesitate if they are not sure about safety guarantees for their life and personal property. Additionally, the risk associated with flight bookings (such as flight delays) also negatively impacts the travel experience and indirectly causes customers to spend a lot of time deliberating and deciding whether to travel.

Understanding customer concerns about traveling and recognizing the value of two insurance programs from Bao Viet, PMAX used a set of post-pandemic travel scenarios and tips to initially raise customer awareness about the risks of traveling. This leads customers to the solutions offered by the Flexi International Travel Insurance and Flight Easy Delay Insurance programs.

With a commitment to prioritizing customer safety, the message “An tâm thỏa sức khám phá” (Peace of Mind to Explore Freely) was carefully chosen by Bao Viet Insurance to subtly reach out to a young customer base who enjoy traveling and exploring but still prioritize their health protection.

Solution

• Branding

Services