On September 18, 2024, PMAX – Total Performance Marketing officially launched its Consulting Unit, a strategic advisory arm designed to help businesses address short-term challenges while building sustainable growth strategies for the future.
The Pioneer in Marketing Consultancy in Vietnam: Why Does Vietnam’s Marketing Industry Need Strategic Advisory Services?
During marketing implementation, many businesses encounter challenges that result in wasted resources and financial inefficiencies. A major issue lies in the lack of alignment between marketing strategies, execution, and business objectives, making it difficult for management to measure the effectiveness of each activity and make informed decisions. This often leads to incorrect assumptions, poor budget allocation, and resource waste.
Additionally, marketing plans and executions are often fragmented across multiple channels due to inconsistent strategies, leading to dispersed resource allocation and inefficient budget use. Execution is another significant pain point, as many businesses struggle with inadequate optimization processes and tools to measure effectiveness. This results in delayed projects or outcomes that fall short of expectations.
At the event, Mr. Le Xuan Long, Co-founder & CEO of PMAX, shared:
“Most marketing activities in Vietnam are still carried out based on experience without being refined or grounded in data or solid theoretical foundations. This leads to a relatively hit-or-miss approach, where success in one case does not translate to another. Marketing strategy consulting is becoming increasingly critical as the Vietnamese market reaches a stage where businesses need professionalism and systematic approaches in their marketing activities, rather than relying on intuition and ‘trial-and-error’ methods as before.”
From Strategy to Execution: How PMAX Consulting Unit Drives Business Growth Through All Stages
PMAX Consulting Unit adopts a comprehensive approach that spans from Business Strategy to Campaign Execution. The goal is to ensure that every strategic decision is effectively implemented, creating seamless connections between long-term objectives and daily operations. This empowers leaders to not only plan but also execute their strategies successfully, optimizing their competitive edge in the market.
By leveraging Data and Digital Transformation capabilities alongside a team of seasoned experts with over 15 years of experience across various sectors, PMAX Consulting Unit addresses businesses’ “million-dollar questions” in marketing and business.
Among its standout offerings is Marketing Mix Modeling (MMM), a model PMAX employs to help businesses analyze and optimize their entire marketing activities. Unlike previous solutions, MMM excels in deep data analysis, simulating possible scenarios, and accurately predicting the performance of marketing channels. This enables businesses to optimize budgets and identify the most effective communication channels with clear ROI insights.
Vision: Answering the “Million-Dollar Questions” in Marketing
PMAX Consulting Unit brings unique competitive advantages to Vietnam’s marketing consultancy market:
- A team of multidisciplinary, highly experienced strategic consultants selected with rigorous criteria.
- Practical experience with over 600 clients in Vietnam and international markets.
- An “Agile Synergy Strategy-Implementation” model, combining data-driven approaches and problem-solving capabilities.
As Mr. Le Xuan Long added:
“Consulting provides immense value for business leaders, especially when they can leverage the expertise and resources of a consultancy unit with diverse industry experience, deep specialization in various marketing strategies, and the ability to systematically connect marketing components. This allows businesses to gain fresh perspectives, redefine challenges, or even reprioritize existing solutions.”
With its competitive advantages, unique value proposition, and PMAX’s position as a trusted partner over the past 8 years, the launch of PMAX Consulting Unit marks a significant milestone in Vietnam’s marketing consultancy landscape. It also opens new opportunities for businesses to partner with PMAX in solving their “million-dollar questions.”
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