The Beauty and Personal Care industry is becoming one of the fastest-growing and most promising sectors in Vietnam, with projected revenue reaching $2.79 billion by 2025 (Statista). However, intense competition and the constant evolution of consumer behavior present significant challenges.

Many businesses in this industry continuously launch new products but fail to achieve the expected success. Products often lack uniqueness, marketing strategies are not optimized, or brands struggle to convert brand awareness into actual sales—common pain points that many companies face. In a market flooded with hundreds of new products every month, how can a product truly stand out, reach the right customers, and achieve sustainable growth?

Recognizing the urgent need for businesses to understand the market and develop effective product launch strategies, PMAX has compiled the document "Beauty & Personal Care Product Launching: How to win in Vietnam?" to provide companies with a comprehensive view of the beauty and personal care market, an analysis of evolving consumer trends, effective product launch strategies, and key lessons from successful brands.

PMAX believes that with the insights and analysis in this document, businesses will have valuable data and strategic guidance to optimize their product launch approach, differentiate themselves, and achieve success in this highly competitive market.