Job Description

Client Pitching / Campaign Execution (50%)

• Act as the trusted advisor and main point-of-contact within the team and with clients for all digital/media-related matters
• Lead strategy development and integrated media planning across various digital platforms (social, display, video, performance) aligned with client briefs
• Participate in client pitching: collaborate with internal teams (account, creative, performance) to craft compelling media proposals and media strategies
• Take ownership of proposal development: budget allocation, platform rationale, audience strategy, forecasting & expected outcomes
• Design and deliver impactful client presentations that clearly communicate strategy, KPIs, and success metrics
• Set measurable objectives and develop appropriate measurement methodology aligned with each campaign
• Responsible for day-to-day campaign delivery across paid search, social, programmatic, and display (under guidance of Line Manager if needed)
• Work closely with media vendors/platforms (Meta, Google, TikTok…) for planning support, deal negotiations, and platform innovation
• Act as the trusted advisor and main point-of-contact within the team and with clients for all digital/media-related matters
• Provide strategy/planning/approach to clients, across different digital platforms/ media platforms in order to achieve the brief’s objectives
• Set viable objectives and KPIs, and recommend/develop measurement methodology against all briefs
• Provide guidance to the team on planning, follow-up on operations, and optimization of digital campaigns to get the input to revise the strategy, planning, and approach for better results.
• Responsible for the execution, the day to day running of all search, social, and display advertising campaigns (with instructions of LM)
• Work with key media partners for implementation planning and negotiations (if any)
• Build up the media planning team from the scratch, from recruitment to development.

Media Innovation & Product development (50%)

• Develop best practices/ framework and procedures/processes for media planning/proposal & operations for solutions/ verticals.
• Support to train media/account/.. team about these things above
• To update the team and clients on new trends and changes in the media landscape (e.g. new media vendors, new ad formats, etc.)