
Grow revenue and ROAS with coordinated performance marketing plans



Grow revenue and ROAS with coordinated performance marketing plans
1. Success Story
Revenue grew 6 times with a 3 times increase in Revenue to Advertising Cost Ratio (ROAS)
Successfully implemented a performance media campaign, combining customer behavior research and content development planning to optimize marketing performance.
2. scene
Watsons is a retailer of cosmetics and health care products under the Watsons AS group with the vision of becoming the No. 1 in Asia.
To solve the revenue growth problem associated with ROAS efficiency when coming to Vietnam market in 2019, Watsons chose PMAX as a companion for performance marketing.
3. Target
Continuous revenue growth and ROAS month by month.
4. Approach

Consumer Research
A/B Testing
Content Strategy
5. Result
6. Solutions & Services Applied
7. Reviews From Customers

PMAX has great strength in experience and knowledge in the field of performance marketing in general and e-commerce marketing in particular. During the cooperation process, PMAX always gives practical ideas and action suggestions not only in the field of media optimization but also in the activities of organizing sales programs, optimizing sales pages, as well as content. content and images.
Ms. Tam Ngo - Senior Marketing Manager, Watsons VN
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Case Study
Not only implementing advertising, PMAX participates in the planning process of organizing sales programs to help maximize marketing performance with 4 times revenue growth and 40% improvement in ROAS after 3 months.
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