Increase brand recognition and collect a list of potential customers for conversion.

PMAX collaborates with VINFAST on campaigns for launching new products (President, V8, VF e34) and monthly sales promotion/showroom opening campaigns.

The campaign objectives are not only focused on building awareness but also on driving the consideration phase and converting into potential customers to achieve the top-selling car status each month.

In the initial phase, PMAX deployed a Digital Marketing plan based on VINFAST’s overall strategy to optimize the brand recognition of the client. Moving into the second phase, PMAX, together with VINFAST, planned and executed media channels with the goal of converting potential customer groups into new customers.

Moreover, with experience in implementing new brand branding plans, PMAX joined VINFAST in developing an overall strategy to optimize brand recognition for future product launches.

The rigorous data analysis model and optimization allow PMAX to maximize the effectiveness of each campaign, ad group, and individual ads, not just stopping at generating leads but also moving to Qualified Leads and Purchase Conversions. Additionally, to optimize conversions effectively, PMAX participated in consulting on the lead management process together with the VINFAST team and achieved significant improvements in the conversion rate from Leads to Sales.