Media for Branding
Schedule an appointment to discuss with
Mr. Hanh Le
Co-founder
Chief Operating Officer
Consult 1:1 with our expert
Branding For Performance
What
Type of Media Material
who
Specific TA in each channel
why
All media decision will be made based on data-driven-mindset
when
Time the Media Ads reach to TA
how
Frequency & Format of Media Ads
What we do
Planning
- Channel Selection
- Audience Targeting
- % Reach & Frequency
- Format Selection
- Phasing: Budget & Creative
Optimization
Optimize Based on These Dimensions:
- Channel
- Audience Targeting
- Audience
- Format
- Unit Cost
Report
Performance overview & deepdive analysis
- Media Metric
- Brand Lift Study
- Share Of Voice
- Revenue Lift
data source for media from
- Interview / survey
- Secondary data (report / interview/ …)
- Social Listening
- Media ads historical data
- Channel planning tool (keyword planner, Facebook reach & frequency,...)
Media Framework For Branding
Input
Objective
Concept/Idea
Audience Behavior
Audience Behavior
Channel Mix
Format & Placemant Mix
Funnel Approach
Phasing Approach
Dynamic Content
Optimal Reach & Frequency
Brand Health Checking
Innovation
Output
Media channel for branding
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