
Increase sales on Lazada through optimizing multi-channel advertising



Increase sales on Lazada through optimizing multi-channel advertising
1. Success Story
4x revenue growth and 40% improvement in ROAS.
Continuously in the Top 5 best-selling brands on LZD in November & December.
2. scene
Estee Lauder Companies Inc (ELC) is the world's leading cosmetics company. Established in 1946 until now, ELC has been serving millions of beauties all over the world. Estee Lauder owns a diverse brand portfolio (over 40 brands) covering skin care, makeup, fragrance & hair care categories,...
ELC first went on the e-commerce floor in April 2019 with 4 brands (Estee Lauder, MAC, Bobbi Brown, Clinique). ELC sets a growth target month by month, with the ambition to completely conquer Vietnamese customers. ELC is not only looking for an agency that knows how to run ads, but also a strategic partner to grow together.
3. Target
Breakthrough revenue growth in the end of 2020 sales campaign while optimizing ROAS.
Maintain the top 1 & 2 positions of the best-selling brands in the Skin Care & Makeup category.
4. Approach

CAMPAIGN PLANNING
PREDICTION MODEL
REAL-TIME OPTIMIZATION DASHBOARD
5. Result
6. Solutions & Services Applied
Solution
7. Testimonials

Focus on performance, not trying to get us to spend money on fancy but ineffective activities. PMAX understands customer concerns and provides exactly what customers need. Always try to speak the same language as the customer, communicate technical issues in a way that is easy to understand, unobtrusive, not flashy like some places.
Ms. Nguyen Tran - Corp Marketing Manager, Estee Lauder Companies VN
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Case Study
PMAX successfully implemented a performance media campaign, combining customer behavior research and content development planning to optimize marketing performance, helping revenue grow 6 times and ROAS 3 times respectively.
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