Brand & Marketing Strategy
Strategically orient marketing, branding,
and communication effectively
to optimize business objectives.
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Schedule an appointment to discuss with
Mr. Cuong Nguyen
Strategy Director
Consult 1:1 with our expert
Market & Brand Analysis
Comprehensive 5Cs Research & Business Goals Alignment:
1. Brand Analysis Report
Overview of the industry and the factors affecting the business in the short & long term.
2. Define Brand Insights and Development Directions
Clearly define business ambitions to analyze specific industry conditions based on in-depth and comprehensive market understanding.
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Develop Customer Behavior Research
Study customer behavior, habits, and trends to establish a solid foundation for developing marketing and branding strategies.
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Develop Brand Marketing Strategy
Develop a comprehensive marketing and branding strategy based on a holistic understanding of the company’s context.
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Campaign Communication Campaign
From the foundation of brand strategy, develop campaign communication strategy and rollout plan based on specific objectives of the business state.
- Campaign Communication Strategy
- Master Content Framework (Applied for Official Fanpage, Social Outreach, PR & Website Articles)
- Holistic Campaign Roadmap & Consumer Journey
- Campaign Tracking (Pre-Ad & Post-Ad Tracking)
Set Up Marketing & Brand Tracking System
From the foundation of brand strategy, develop campaign communication strategy and rollout plan based on specific objectives of the business state.
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Develop brand evaluation metrics to measure brand health.
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Brief and supervise research partners.
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Deliver in-depth analysis of brand performance.
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