Brand & Marketing Strategy
Strategically orient marketing, branding,
and communication effectively
to optimize business objectives.
Schedule an appointment to discuss with
Mr. Cuong Nguyen
Strategy Director
Consult 1:1 with our expert
Market & Brand Analysis
Comprehensive 5Cs Research & Business Goals Alignment:
1. Brand Analysis Report
Overview of the industry and the factors affecting the business in the short & long term.
2. Define Brand Insights and Development Directions
Clearly define business ambitions to analyze specific industry conditions based on in-depth and comprehensive market understanding.
Develop Customer Behavior Research
Study customer behavior, habits, and trends to establish a solid foundation for developing marketing and branding strategies.
Develop Brand Marketing Strategy
Develop a comprehensive marketing and branding strategy based on a holistic understanding of the company’s context.
Target Segment Positioning
- Market Segmentation
- Target Segment
- Brand Positioning
Brand Architecture Design
Develop brand architecture based on inside-out and outside-in perspectives to maximize portfolio synchronization and impact.
Develop Brand Master Idea and Brand Platform
Develop the brand idea and communication platform based on aligned business ambitions and brand positioning.
Develop Brand Strategic Elements
Develop brand strategic guidelines and framework (Using the Brand Key Model).
Go-to-market Strategy
- Define the brand's sources of growth and prioritized elements.
- Develop a brand marketing calendar based on three levels (Far - Near - Now).
Campaign Communication Campaign
From the foundation of brand strategy, develop campaign communication strategy and rollout plan based on specific objectives of the business state.
- Campaign Communication Strategy
- Master Content Framework (Applied for Official Fanpage, Social Outreach, PR & Website Articles)
- Holistic Campaign Roadmap & Consumer Journey
- Campaign Tracking (Pre-Ad & Post-Ad Tracking)
Set Up Marketing & Brand Tracking System
From the foundation of brand strategy, develop campaign communication strategy and rollout plan based on specific objectives of the business state.
Develop brand evaluation metrics to measure brand health.
Brief and supervise research partners.
Deliver in-depth analysis of brand performance.
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