Total Brand Communications

A comprehensive brand communication strategy to maximize the return on business investment (ROI).

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OUR SERVICE OFFERS

TOTAL BRAND COMMUNICATIONS

Total Brand Communications by PMAX is a comprehensive brand communication solution that integrates strategic consultation, market research & consumer behavior insights, AI-powered multi-platform creative development & production, O2O communication, and execution capabilities built upon nearly a decade of accumulated data. The strategic differentiators of PMAX’s “Total Brand Communications” solution help brands overcome all barriers and achieve sustainable growth performance.

Strategic Differentiators

Vertical Expertise & Thought Leadership: Helps the brand become a leader in its industry.
Measurement Excellence: Provides a full suite of metrics to measure the effectiveness of investment for the brand.
Data-Driven & Result-Oriented: Every decision is made based on proven data and is geared towards specific, concrete results.
Integration over Fragmentation: Integrates all components of Marketing Communication into comprehensive solutions.
Innovation in Action: Applies science and technology, especially Artificial Intelligence (AI), to seek new opportunities.
Seamless O2O Journeys: Ensures a smooth transition from online to offline experiences.

A comprehensive solution for building and developing your brand

INTEGRATED MARKETING COMMUNICATION PACKAGES

IMC Brand Launching
IMC Product Launching
IMC Thematic
IMC Repositioning

TOTAL MEDIA & DATA INTEGRATION

MEDIA FULL SERVICE
- Media Audit
- Media Strategy
- Media Optimization
- Media Reporting
MEDIA MIX
- Media Mix Branding
- Commerce
- Media Mix Branding Leadgen
DATA MEASUREMENT
- Marketing Mix Modeling

CREATIVE FOR BRAND & BUSINESS PERFORMANCE

CREATIVE FOR BRAND BUILDING
- Brand Identity
- Thematic Concept & Key Visual
- Brand Film Concept & Production
- Short-form Video
- Concept & Production
- Channel Building
- Content Strategy & Production
CREATIVE FOR PERFORMANCE
- AI Content & Production
- Social Media Management
- Video Animation & CGI
- Dynamic Banner GDN/LDN
- CFP – Creative Data Measurement

MARKETING & BRAND COMMUNICATIONS STRATEGY

Brand Strategy
Brand Audit
Integrated Marketing Communication Campaign Planning
Content Planning

Our clients

All Home - Electronics Appliances Finance - Banking Retail - Ecommerce Fashion - Beauty FMCG Others

Successful projects

We are creating advertising and communication campaigns with one ultimate goal: TO TURN THE BRAND INTO A COMPETITIVE ADVANTAGE FOR THE BUSINESS!

Branding

“Peace of Mind to Explore Freely”: When Traveling Post-Pandemic is No Longer a Concern.

After the COVID-19 pandemic, the travel behaviors and habits of consumers have significantly changed. Besides the joy of traveling, safety and peace of mind are now top priorities for many travelers. Seizing this opportunity, Bao Viet – with support from PMAX – quickly added to customers’ travel checklists with two new insurance programs. Let’s explore how Bao Viet and PMAX implemented the campaign in the following content.

Lead Generation – Branding – App

Cross-Selling with Real-time Data: The breakthrough campaign helped FE CREDIT and PMAX ‘snatch’ the Gold Cup at MMA Smarties 2022.

Surpassing over 300 prominent names nationwide, FE CREDIT along with the Cross-selling With Real-time Data campaign, in collaboration with PMAX, a leading agency with a unique Total Performance Marketing solution, spectacularly secured a place on the ‘Gold Board’ for the Lead Generation category. Additionally, this campaign also excellently won a Silver award for the Real-time Marketing category at the prestigious MMA Smarties Awards 2022.

E-commerce – Branding

Increase revenue and ROAS through coordinated performance marketing strategies.

Revenue grew sixfold accompanied by a corresponding threefold increase in the Revenue Over Advertising Spend (ROAS). Successfully implemented a performance media campaign, combining customer behavior research and content development planning to optimize marketing effectiveness.

Branding – Lead Generation

Personalized communication strategy based on multi-market data wins big at MMA Smarties 2023.

To achieve both marketing and business objectives, Vietjet Air – together with PMAX – developed an integrated communication and creative strategy to reach consumers at multiple touchpoints. This marketing campaign marked Vietjet Air’s pioneering application of CDP in the Vietnamese aviation industry. The airline has proven the effectiveness of maximizing marketing efficiency, encouraging other businesses in the industry to consider wise investments in CDP or data in general. Additionally, the campaign doubled the travel demand of customers by 2.7 times (according to Google Search Trend), contributing to the recovery and growth of the entire tourism industry in Vietnam and APAC post-Covid-19.

Branding – Leadgen

Increase brand recognition and collect a list of potential customers for conversion.

VINFAST achieved a 71% increase in car sales compared to 2019, rising to become one of the top 5 best-selling car brands in 2020. In the context of a fluctuating economy and intense competition from major global car brands, PMAX and VINFAST jointly developed and executed digital marketing campaigns to enhance brand awareness and attract potential customers.