Total E-Commerce Management offers comprehensive solutions to help businesses optimize their e-commerce operations.

We manage multiple sales channels and develop multi-channel affiliate marketing to boost revenue. Concurrently, we deploy end-to-end (E2E) activation campaigns to effectively attract and convert customers, ensuring sustainable growth within the e-commerce landscape.

Key Highlights

Our outstanding marketing and advertising capabilities are combined with an extensive data management repository spanning over 5+ industry verticals.

Our comprehensive multi-channel sales solution drives effective conversion and growth, powered by deep industry insights.

A combination of multiple solution groups, spanning from strategy to execution in media, commercial, merchandising, data, etc.

Awards

APAC Digital Agency of the Year

MMA Smarties APAC 2023

SILVER WINNER

SEA eCommerce Agency of the Year

Agency of the Year SEA 2022

BRONZE WINNER

Southeast Asia Performance Agency of the Year

Agency of the Year SEA 2023

PMAX maximizes business results through its solution

Multi Channel Affiliate Marketing

Developing and managing multi-channel affiliate marketing programs, leveraging the partner network to increase customer acquisition and revenue.

E2E Activation

Deploying comprehensive End-to-End (E2E) activation campaigns, ensuring optimal efficiency in attracting, converting, and retaining customers on e-commerce platforms.

Multi Channel Ecommerce Management

Managing and optimizing e-commerce operations across various sales channels, helping businesses expand their reach and effectively increase sales.

Successful projects

We are creating advertising and communication campaigns with one ultimate goal: TO TURN THE BRAND INTO A COMPETITIVE ADVANTAGE FOR THE BUSINESS!

Branding

“Peace of Mind to Explore Freely”: When Traveling Post-Pandemic is No Longer a Concern.

After the COVID-19 pandemic, the travel behaviors and habits of consumers have significantly changed. Besides the joy of traveling, safety and peace of mind are now top priorities for many travelers. Seizing this opportunity, Bao Viet – with support from PMAX – quickly added to customers’ travel checklists with two new insurance programs. Let’s explore how Bao Viet and PMAX implemented the campaign in the following content.
Lead Generation – Branding – App

Cross-Selling with Real-time Data: The breakthrough campaign helped FE CREDIT and PMAX ‘snatch’ the Gold Cup at MMA Smarties 2022.

Surpassing over 300 prominent names nationwide, FE CREDIT along with the Cross-selling With Real-time Data campaign, in collaboration with PMAX, a leading agency with a unique Total Performance Marketing solution, spectacularly secured a place on the ‘Gold Board’ for the Lead Generation category. Additionally, this campaign also excellently won a Silver award for the Real-time Marketing category at the prestigious MMA Smarties Awards 2022.
E-commerce – Branding

Increase revenue and ROAS through coordinated performance marketing strategies.

Revenue grew sixfold accompanied by a corresponding threefold increase in the Revenue Over Advertising Spend (ROAS). Successfully implemented a performance media campaign, combining customer behavior research and content development planning to optimize marketing effectiveness.
Branding – Lead Generation

Personalized communication strategy based on multi-market data wins big at MMA Smarties 2023.

To achieve both marketing and business objectives, Vietjet Air – together with PMAX – developed an integrated communication and creative strategy to reach consumers at multiple touchpoints. This marketing campaign marked Vietjet Air’s pioneering application of CDP in the Vietnamese aviation industry. The airline has proven the effectiveness of maximizing marketing efficiency, encouraging other businesses in the industry to consider wise investments in CDP or data in general. Additionally, the campaign doubled the travel demand of customers by 2.7 times (according to Google Search Trend), contributing to the recovery and growth of the entire tourism industry in Vietnam and APAC post-Covid-19.
Branding – Leadgen

Increase brand recognition and collect a list of potential customers for conversion.

VINFAST achieved a 71% increase in car sales compared to 2019, rising to become one of the top 5 best-selling car brands in 2020. In the context of a fluctuating economy and intense competition from major global car brands, PMAX and VINFAST jointly developed and executed digital marketing campaigns to enhance brand awareness and attract potential customers.

What our clients say about us

PMAX has been a steadfast partner of VINFAST, working closely on various projects throughout our journey. Over the past year, they have embraced VINFAST's objectives as their own, aligning closely with the needs of our customers. The fervor of the PMAX team is ever-present, providing unwavering support to VINFAST, crafting and implementing dynamic strategies to meet our goals in the intricate landscape of the automotive industry, spanning both online and offline realms. Without a doubt, PMAX exemplifies the essence of Total Performance Marketing.

Mr. Hoang Nguyen

Digital Marketing Manager

PMAX operates as the CPAS Performance agency for the TEFAL brand under Groupe Seb Vietnam. With a young, creative, and passionate team, PMAX has consistently strived and partnered closely with the brand to achieve remarkable results in various Mega Campaigns. Not only have they optimized Performance effectively, but their content creation team has also excelled in bringing the TEFAL brand closer to Vietnamese consumers

Ms. Nhung Le

E-commerce Manager

What impresses me most about PMAX is their enthusiastic support and high level of expertise in performance marketing, coming from a young and flexible team. Throughout over a year of collaboration with PMAX, their deep understanding of the market, brand, and products has enabled them to combine data-driven insights with creativity to devise highly effective strategies and deployment plans for VINSMART's new product launches and sales optimization. I believe this sets the stage for further collaboration opportunities between both parties.

Mr. Vinh

Marketing Lead

If you are looking for a digital communication service that provides comprehensive data analysis with accurate information - choose PMAX. Throughout our collaboration, PMAX has functioned as an internal digital department for Zalopay with deep understanding and dedicated support tailored to our needs. Moreover, they continuously monitor and optimize Zalopay's activities based on well-developed logic along with responsive actions. PMAX is always proactive in providing suggestions on monitoring timelines and methods for building testing plans.

Ms. Ma Thi Thu Ngan

Marketing Specialist

PMAX possesses significant strength in experience and knowledge in the field of performance marketing in general and e-commerce marketing in particular. Throughout our collaboration, PMAX has consistently provided innovative ideas and practical action proposals not only in media optimization but also in organizing sales programs, optimizing sales pages, as well as content and visuals.

Ms. Tam Ngo

Senior Marketing Manager

The first thing to mention about PMAX must be their unique expertise and solid experience in Performance Digital Marketing, especially in the e-commerce sector. We believe that this is something you cannot find at any other company in Vietnam. Additionally, I am very impressed with how PMAX treats us and how they manage advertising campaigns because they are very sensitive, supportive, and proactive. Throughout our collaboration, they continuously committed to providing us with initiatives while always improving the performance of the campaigns. PMAX has greatly supported TIKI in experimenting with various things, providing real-time data, detailed reports, and creative solutions. Overall, I am satisfied with the services of PMAX.

Mr. Ryan Wilber

Director of Performance Marketing

A remarkable team of young, dynamic, and professional individuals who are dedicated to our partners and always focused on finding solutions that optimize performance!

Mr. Tuong

Marketing Manager

PMAX came to FE CREDIT with a commitment full of passion, despite the complex conversion processes in consumer finance performance marketing, stringent efficacy measurement matrices, and limited customer touchpoints. And today, after more than three years of collaboration, PMAX—along with a young, flexible team that listens and continuously improves performance—has proven its solid development potential and capacity to reach further with a positioning in Total Performance Marketing.

Ms. Linh Nguyen

Unit Head of Digital Marketing Department

Partners