Total Brand Communications
Brand investment only becomes truly effective when an enterprise is able to integrate and measure the core components of its investment portfolio from building the brand story, to optimizing communications activities, to connecting brand communications with commerce and sales, supported by a multi-layered effectiveness measurement system. All of these elements need to operate within one unified growth system, rather than existing as separate and fragmented activities.
Ms. Nga Dao, Managing Director, PMAX
Consult with an Expert
Successful projects
We are creating advertising and communication campaigns with one ultimate goal: TO TURN THE BRAND INTO A COMPETITIVE ADVANTAGE FOR THE BUSINESS!
Branding
“Peace of Mind to Explore Freely”: When Traveling Post-Pandemic is No Longer a Concern.
After the COVID-19 pandemic, the travel behaviors and habits of consumers have significantly changed. Besides the joy of traveling, safety and peace of mind are now top priorities for many travelers. Seizing this opportunity, Bao Viet – with support from PMAX – quickly added to customers’ travel checklists with two new insurance programs. Let’s explore how Bao Viet and PMAX implemented the campaign in the following content.
Lead Generation – Branding – App
Cross-Selling with Real-time Data: The breakthrough campaign helped FE CREDIT and PMAX ‘snatch’ the Gold Cup at MMA Smarties 2022.
Surpassing over 300 prominent names nationwide, FE CREDIT along with the Cross-selling With Real-time Data campaign, in collaboration with PMAX, a leading agency with a unique Total Performance Marketing solution, spectacularly secured a place on the ‘Gold Board’ for the Lead Generation category. Additionally, this campaign also excellently won a Silver award for the Real-time Marketing category at the prestigious MMA Smarties Awards 2022.
E-commerce – Branding
Increase revenue and ROAS through coordinated performance marketing strategies.
Revenue grew sixfold accompanied by a corresponding threefold increase in the Revenue Over Advertising Spend (ROAS). Successfully implemented a performance media campaign, combining customer behavior research and content development planning to optimize marketing effectiveness.
Branding – Lead Generation
Personalized communication strategy based on multi-market data wins big at MMA Smarties 2023.
To achieve both marketing and business objectives, Vietjet Air – together with PMAX – developed an integrated communication and creative strategy to reach consumers at multiple touchpoints. This marketing campaign marked Vietjet Air’s pioneering application of CDP in the Vietnamese aviation industry. The airline has proven the effectiveness of maximizing marketing efficiency, encouraging other businesses in the industry to consider wise investments in CDP or data in general. Additionally, the campaign doubled the travel demand of customers by 2.7 times (according to Google Search Trend), contributing to the recovery and growth of the entire tourism industry in Vietnam and APAC post-Covid-19.
