Branding
Strategically orient marketing, branding, and communication effectively to optimize business objectives.
Schedule an appointment to discuss with
Ms. Nga Dao
Managing Director
cum Branding Solution Partner
Consult 1:1 with our expert
OUR SERVICE OFFERS
Branding For Business Performance
“Our Branding For Business Performance service is not just about offering fancy stuffs & buzzwords, we focus on solving your brand’s problems through strategic planning, creativity & media full services with the mindset of ‘realistic solution focus’. We aim to make your brands become your business competitive advantages.”
Our comprehensive solution to build and grow your brand focuses on providing brand-centric solutions that start with a clear brand strategy. Following that, we provide creative services and produce multi-platform content tailored to your target customers’ preferences. Leveraging PMAX’s core strength in Media for Branding, we ensure effective branding for both short-term and long-term success.
A comprehensive solution for building and developing your brand
- Branding for Performance
- Brand Commerce
- Brand Strategy
- IMC Creative Concept
- Creative for Performance
- Media Mix Modeling
Branding Full Funnel
- Branding for Performance
- Brand Commerce
- Brand Strategy
- IMC Creative Concept
- Creative for Performance
- Media Mix Modeling
- Media Audit
- Media Strategy
- Media Optimization
- Media Reporting
- Media Booking
Media for Branding
- Media Audit
- Media Strategy
- Media Optimization
- Media Reporting
- Media Booking
- Brand Identity
- Branding Repositioning
- Product New Launch
- Social Media Management full service
- iTVC/Digital Viral Clip Production
- TikTok Production
- TikTok Branded Content
- Media Ads Content & Design
- SiS & eCom Ads Design
Creative Production & Concept
- Brand Identity
- Branding Repositioning
- Product New Launch
- Social Media Management full service
- iTVC/Digital Viral Clip Production
- TikTok Production
- TikTok Branded Content
- Media Ads Content & Design
- SiS & eCom Ads Design
- Market Analysis: Holistic 5Cs Research & Business Ambition Alignment
- Brand Audit & industry Onboarding
- Brand Strategy Development: Develop full-scale brand strategy based on holistic understandings toward the context of the company
- Marketing Strategy Development: Identify market potentials, approach customers and implement specific marketing plans from market analysis to the 4Ps to achieve the set business goals.
- Campaign Communication Strategy: From the foundation of brand strategy, develop campaign communication strategy and rollout plan based on specific objectives of the business state.
- Brand Tracking System
Brand & Marketing Strategy
- Market Analysis: Holistic 5Cs Research & Business Ambition Alignment
- Brand Audit & industry Onboarding
- Brand Strategy Development: Develop full-scale brand strategy based on holistic understandings toward the context of the company
- Marketing Strategy Development: Identify market potentials, approach customers and implement specific marketing plans from market analysis to the 4Ps to achieve the set business goals.
- Campaign Communication Strategy: From the foundation of brand strategy, develop campaign communication strategy and rollout plan based on specific objectives of the business state.
- Brand Tracking System
Successful projects
We are creating advertising and communication campaigns with one ultimate goal: TO TURN THE BRAND INTO A COMPETITIVE ADVANTAGE FOR THE BUSINESS!
Branding
“Peace of Mind to Explore Freely”: When Traveling Post-Pandemic is No Longer a Concern.
After the COVID-19 pandemic, the travel behaviors and habits of consumers have significantly changed. Besides the joy of traveling, safety and peace of mind are now top priorities for many travelers. Seizing this opportunity, Bao Viet – with support from PMAX – quickly added to customers’ travel checklists with two new insurance programs. Let’s explore how Bao Viet and PMAX implemented the campaign in the following content.
Lead Generation – Branding – App
Cross-Selling with Real-time Data: The breakthrough campaign helped FE CREDIT and PMAX ‘snatch’ the Gold Cup at MMA Smarties 2022.
Surpassing over 300 prominent names nationwide, FE CREDIT along with the Cross-selling With Real-time Data campaign, in collaboration with PMAX, a leading agency with a unique Total Performance Marketing solution, spectacularly secured a place on the ‘Gold Board’ for the Lead Generation category. Additionally, this campaign also excellently won a Silver award for the Real-time Marketing category at the prestigious MMA Smarties Awards 2022.
E-commerce – Branding
Increase revenue and ROAS through coordinated performance marketing strategies.
Revenue grew sixfold accompanied by a corresponding threefold increase in the Revenue Over Advertising Spend (ROAS). Successfully implemented a performance media campaign, combining customer behavior research and content development planning to optimize marketing effectiveness.
Branding – Lead Generation
Personalized communication strategy based on multi-market data wins big at MMA Smarties 2023.
To achieve both marketing and business objectives, Vietjet Air – together with PMAX – developed an integrated communication and creative strategy to reach consumers at multiple touchpoints. This marketing campaign marked Vietjet Air’s pioneering application of CDP in the Vietnamese aviation industry. The airline has proven the effectiveness of maximizing marketing efficiency, encouraging other businesses in the industry to consider wise investments in CDP or data in general. Additionally, the campaign doubled the travel demand of customers by 2.7 times (according to Google Search Trend), contributing to the recovery and growth of the entire tourism industry in Vietnam and APAC post-Covid-19.
Branding – Leadgen
Increase brand recognition and collect a list of potential customers for conversion.
VINFAST achieved a 71% increase in car sales compared to 2019, rising to become one of the top 5 best-selling car brands in 2020. In the context of a fluctuating economy and intense competition from major global car brands, PMAX and VINFAST jointly developed and executed digital marketing campaigns to enhance brand awareness and attract potential customers.
